Channel 4 CMO Zaid Al-Qassab to join M&C Saatchi as CEO
Molly InnesThe outgoing Channel 4 CMO will join ad agency M&C Saatchi in May.
The outgoing Channel 4 CMO will join ad agency M&C Saatchi in May.
4Creative’s managing director Katie Jackson has been named interim CMO at Channel 4 as the business looks for a permanent replacement for Zaid Al-Qassab.
The broadcaster has shortlisted six brands to win the £1m Diversity in Advertising Award for 2023.
Entrants to this year’s award were challenged to authentically represent LGBTQIA+ people in their ads, with the brief producing “probably the strongest set of entries” in its seven year history.
Channel 4 is awarding £1m in advertising airtime to a brand that can pitch a campaign that is ‘Proud All Over’ to showcase LGTBQIA+ communities.
Five black entrepreneurs have each secured £100,000 of TV advertising airtime and business support as part of Channel 4 and Lloyds Bank’s Black In Business initiative.
Zaid Al-Qassab’s departure comes as Channel 4 confirms it is cutting 18% of its workforce.
Channel 4 is to run a full-length trailer for the film Inception, which stars Leonardo DiCaprio, during its Orange Movie Zone ad break tonight (15 June).
Channel 4 has launched a social media campaign ahead of the latest series of Skins to drive interest in the show’s characters and plots.
Advertising Week Europe 2014: The chief executives of Channel 4 and BT Consumer have revealed they are not looking to make a bid for Channel 5, which owner Richard Desmond put up for sale earlier this year.
Channel 4 has credited its “Born Risky” marketing and content strategy for boosting viewer perceptions of the channel and the distinctiveness of its advertising proposition versus competitors, metrics the broadcaster hopes will translate into it breaking even for the first time in two years in 2014.
Channel 4 is backing the launch of its short-form video content platform Shorts with a cheeky marketing campaign.
Channel 4 has announced a raft of digital product innovations for consumers and brands as it looks to engage “more deeply” with its audiences through content and advertising.
Channel 4 boss David Abraham has completed his executive team with the appointment of Gill Pritchard to the new post of director of audience technologies and insight.
RTS: Channel 4 CEO David Abraham says his company is still the leading “edgy” broadcast brand despite the influx of alternative internet productions and the rise of non-linear viewing.
Channel 4 has unveiled a new line-up of interactive video ad formats as it aims to forge closer relationships between its viewers and advertisers, read the full story here
Fosters and HTC have become latest brands to trial Channel 4’s video-on-demand ad selector tool on 4oD.
Channel 4 is merging all commissioning and creative activities to create one cross-platform content division, as part of a company restructure being led by new CEO David Abraham.
Bauer Media has partnered with Channel 4 to launch a social TV initiative this summer in a bid to expand the digital footprint of its celebrity gossip magazine Heat.
Channel 4 is looking to “pioneer” the use of data in its advertising model as it looks to invest in more direct connections with its audience.