Job Description

Head of Digital & Social / E-commerce Manager
£70,000 plus 20% Bonus / £45,000
City Centre Manchester

BPP Holdings is a leading private education provider and BPP College was the first provider of its kind to be granted degree awarding powers. At the forefront of private education in the UK, its mission is to offer students the highest standard of undergraduate, postgraduate and professional education and training available.

At the core of this is BPP’s commitment to the student experience, from awareness of the brand and initial enquiry – through to study and graduation and then alumni services.

BPP has a strategy to develop its presence online and maximise the opportunities presented by New Media. This role plays a key part in driving the development of BPP.com, its related sites / portals and the full digital strategy for BPP including social media.

BPP is part of Apollo Global, a high technology North American distance learning business, so there is tremendous appetite and investment available to make BPP's online presence and service best in class.

Head of Digital and Social

Main duties and responsibilities:

Strategy and Best Practise

• Develop and lead the BPP Digital strategy, ensuring this is in line with overall multi-channel and brand strategy.
• Manage the Digital team to deliver all aspects of traffic generation, online customer experience, conversion and performance.
• Develop a ‘best in class’ e-commerce site, drawing on the latest digital techniques and technologies and benchmarking against both competitors and industry leaders in the digital field.
• Act as a digital guardian for BPP; delivering expertise and guidance to the wider team and business. Continuously identifying market opportunities to test and deliver commercial growth, web development and generation of quality traffic

Online Marketing

• Utilise, develop and drive forward all online marketing tools including PPC, affiliates, retargeting, display, social media, mobile, SEO, and partnerships.
• Work with external agencies to identify opportunities and drive appropriate cost effective growth strategies.

Web Management and Customer Journey

• Use digital marketing to maximise customer engagement and conversion.
• Full ownership of content for BPP.com, associated sites and Student Portals.
• Champion the customer journey and the usability of the BPP site and Student Portals.
• Manage the web as a commercial channel for leads, students, revenue, transactional sales and drive the site to deliver a best in class customer experience.
• Focus on lead capture and conversion through effective integration with CRM and other business systems, promoting best practice.
• Ensure alignment to, and optimisation of, the multichannel journey across the whole brand, liaising with creative and marketing teams.
• Lead the focus on KPI – conversion, ROI, Cost Per lead (CPL), Cost Per Acquisition (CPA) by channel

IT and Development

• Drive the development strategy for BPP.com and all associated sites and student portals from an IT, release schedule and build perspective.
• Lead and manage the relationship with IT and Apollo Global to deliver the best in class BPP.com site in terms of customer journey, usability and purchasing.
• Leading cross functional teams and projects across the business including; Customer Services, Programme Heads, IT, Apollo Global, Business Development to deliver strategy and programmes aligned to business objectives.

Managerial Responsibilities

• Management of a team of 4 to support the development and execution of marketing and campaigns
• Manage a substantial P&L budget requiring forecasting and accurate reporting on a regular basis.
• Accountability for Ecommerce KPI’s to meet defined targets and annual strategic plans.

Essential skills

You must have proven ability in the following areas:
• Understanding and experience in IT and Web Development
• Project Management of large Multi Functional Digital Projects
• Management of a Digital Team.
• Leading and developing integrated marketing campaigns
• P&L responsibility
• First class stakeholder management experience and skill.
• Leadership
• Ability to make decisions in a changing environment and anticipate future needs

E-commerce Manager

The E-commerce Manager position, mirrors the Head of Digital and Social role in many respects. It will be the number 2 in the department and be required to lead certain aspects of the role.

The projects and areas of work reflect the spec above for the Head of Digital and Social, although it is likely there will be less engagement with Apollo Global, and more focus on the day to day management of the Digital Team.

Apply Now!

For more information on the roles or for a confidential chat, please feel free to e-mail steve@forwardrolerecruitment.com or call Stephen Thompson on 08452572231

All 3rd party or direct applications will be forwarded to our retained agency; Forward Role.

Candidate Requirements

You must have proven ability in the following areas:
• Understanding and experience in IT and Web Development
• Project Management of large Multi Functional Digital Projects
• Management of a Digital Team.
• Leading and developing integrated marketing campaigns
• P&L responsibility
• First class stakeholder management experience and skill.
• Leadership
• Ability to make decisions in a changing environment and anticipate future needs

Contact / Application Details

The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.

For more information on the roles or for a confidential chat, please feel free to e-mail steve@forwardrolerecruitment.com or call Stephen Thompson on 08452572231

All 3rd party or direct applications will be forwarded to our retained agency; Forward Role.

Please send an updated CV, with a breakdown of current salary and package and salary expectations for this role.