This job is no longer available
We are currently looking to recruit an Interim Marketing Manager on a 6-12 month contract as maternity cover.
The purpose of this role is to develop compelling and successful marketing campaigns that promote Directline Holidays’ unique position in the market and the many great holiday deals that are available.
The role will be responsible for the following:
•Identify promotional opportunities in the market using internal and external data and feed that into the marketing planning process
•Manage the promotional calendar to ensure all marketing activities are planned out well in advance
•Lead the marketing agenda within the Marketing & Trading meetings
•Develop marketing creative and arrange all marketing collateral for marketing promotions
•Liaise with all departments to ensure they are fully briefed on forthcoming promotions
•Manage and optimise email marketing communications to ensure targets are met
•Develop a customer relationship strategy to help drive better customer retention
•Evaluate marketing promotions and regularly feedback to the trading team and senior management team
•Explore new marketing channels using solid ROI forecasting techniques
•Explore joint marketing opportunities with existing and potential travel partners e.g. tourists boards
The successful candidate will have:
•A Marketing degree or diploma or equivalent experience
•Previous experience in similar role
•Experience in managing marketing communications through multiple channels including social media
•Strong analytical skills and able to turn data into informed marketing strategies
•Excellent communication skills with an ability to communicate effectively at team and board level
•The ability to work under pressure and to tight deadlines
•A commercially mind and be results driven
•Strong sense of accountability and ownership
•High motivation levels with the ability to lead and motivate others
•Strong project management skills
•The ability to combine creative and technical thinking to achieve great marketing
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
Please email your application to firstname.lastname@example.org
Please email a covering letter and CV explaining your suitability for the job.