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Our client is a world class leisure and entertainment business with an entrepreneurial, hardworking, fast-paced and fun company culture, which seeks an experienced Business Intelligence Analyst. This is a newly created role, reflecting an increased focus on understanding the company’s customer base.
The Analyst is an advanced database analytics expert who is responsible for the health of the centralised database and ongoing reporting related to customer segmentation and marketing campaigns across multiple channels.
Analyse customer accounts, transactions, demographics, and campaign responsiveness to build actionable profiling and segmentation
Build capabilities such as response modelling, regression analysis, and predictive modelling that will support personalisation initiatives and customised marketing
Support the marketing team by pulling queries, automating campaigns, and evaluating customer response and marketing effectiveness
Extract data and build reports to assess data health and work with the technical team on ongoing data verification and any clean-up projects
Strong database marketing and analytics experience
Experience with CRM systems, customer/marketing databases such as Teradata and Oracle, and business intelligence tools such as MicroStrategy and Omniture
Skills in writing complex SQL queries
Ability to model complex data and apply statistical analysis
Expert knowledge of Excel and Powerpoint
Extensive experience with business intelligence systems such as Business Objects and analysis tools such as SAS, Cognos, SPSS, MS Access, and MS Excel
Contact / Application Details
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Client Services Manager
True North Executive Search