Job Description

Detail focussed, Analytical and Adaptable – as Web Analytics Analyst you will focus on providing
operational models, metrics, analysis and performance improvement recommendations to deliver
efficiencies and improvements across our websites. You’ll collate and present web metrics from a
number of sources – interpreting that data, identifying trends and escalating where appropriate. In
partnership with our internal Business Information team (Sky IQ) you’ll design and deliver the MI suite
to support regular and ad hoc reporting and measurements which support and track the optimisation
of our online customer experience.

Our e-Experience team focus on supporting our current and future customer base by designing,
delivering and managing Sky’s online/digital sales, service and help channels; ensuring they are
intuitive, efficient and built with our customers’ needs at heart. The Web Analytics Analyst sits within
the Self Service optimisation team who are responsible for the end to end customer interaction with
our online/digital channels; understanding how our customers interact and translating that into insight
and strategies that deliver a continuously improving, relevant and “human” experience that exceeds
our customers’ expectations.

You’ll be an expert with Excel and data analysis tools with previous success creating dashboards and
end user reports which add true value to the team and organisation. Ideally you’ll have experience of
the Omniture suite of tools (or similar/comparable) alongside advanced Excel/Access/VBA skills. With
an understanding of digital channel technology, metrics and practices, ideally you’ll have delivered in
an online focussed position previously.

As a world leader in digital television, Sky has changed the face of broadcasting in UK and Ireland.
Over 10 million customers now enjoy Sky’s multiple entertainment and telecommunications
products, including an unprecedented choice of more than 400 channels from movies and news
to entertainment, documentaries and sports. We are renowned for being first-to-market with new
innovation, and designing products and services that enrich the lives of our customers. We’ve set
the bar high, but want to aim even higher and your ideas, energy and strategic thinking, will take our
customer experience to a whole new level. You’ll create the benchmark that other companies across
the world will follow, ensuring that our customers always receive innovative, personal and effective

What next? If you feel you have what it takes to be successful in this role, please apply online,
attach a copy of your CV and let us know your salary expectations. As a valued employee of Sky
you will benefit from free Sky+ worth around £600 per annum on top of your yearly salary. You will
have access to our pension, private health care and share save schemes with access to a range of
discounts including dental, holidays, mobile phones, magazines and DVDs. Due to the fast paced
nature of Sky the vacancy close dates may be subject to change. Believe in better Sky delivers
some of the most diverse content and services on the planet, and we value the same diversity within
our business. We provide a culture of entrepreneurialism and opportunity for one and all.

Contact / Application Details

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