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There are lots of exciting new developments happening here at the National Trust. To share our ever-evolving story with new and existing audiences, we need to make the most of the digital tools available to us. The Trust’s 25-strong digital team forms an integral part of the Trust’s larger internal marketing agency. We deliver organisation-wide digital support and expertise to help us connect with new and existing supporters alike. So, to make sure that our recent investment in all things digital is creating value for money? We analyse it. And that’s exactly what you’ll help us do in this exciting new role.
As part of our online marketing team, you’ll assess how effective our digital channels are and suggest how to improve user experience and increase online marketing effectiveness. This will see you analysing and reporting on our websites, email campaigns, Pay Per Click initiatives: all of our digital activity, in fact. We want our digital content to be as engaging and immersive as possible for users. This is why we’ll also look to you to carry out Multivariate Testing so visitors feel like they are seeing content that is personalised and relevant for them. Ultimately, by putting your expert knowledge to the best possible use in a team that is at the forefront of new initiatives here at the National Trust, you’ll help people to have the best digital experience possible, whilst helping us achieve our ambitious aims and objectives.
You know digital media and can see the potential it has to allow us to connect with new and existing audiences. You understand how it works. And when it doesn’t, you can analyse why and are confident in coming up with effective solutions and suggestions to improve it. You’re probably already working in a similar role, and are experienced in pulling together statistical reports using your strong numerical skills and data expertise. You’ve an aptitude, a passion, even, for assessing and dealing with numerical data – whether you’re using reporting tools like Google analytics, Adobe’s Omniture or referring to your own expertise – you’re confident in all levels of data analysis.
Also an excellent communicator, you can easily convey complicated information to non-technical people. You’re a self-motivated problem solver who always works accurately and to tight deadlines. And of course you care about our places and spaces like we do, which is why you’ll love this opportunity to make a real impact on our digital and online activity, and the wider effect this has on the National Trust.
Contact / Application Details
The advertiser has specified that Recruitment Agencies may NOT contact them regarding this position.
To find out more, and to apply, please visit www.nationaltrustjobs.org.uk and search using reference IRC171.