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My client is one of the leading specialist travel companies in the UK and is now one of the most visited e-commerce sites in the UK. They have been hugely successful thanks largely to the proposition itself but also because they are genuinely innovative and always looking to improve. In order to continue to deliver exceptional growth from their website they are looking to hire an experienced Web Analytics & Optimisation Manager.
You will be expected to be the expert in and take ownership of all Web Analytics tools as well as all customer research information and data and establish AB and MVT testing capabilities. You will use all available tools to analyse all online customer activity and provide insight and recommendations to the commercial teams to drive improved strategy and performance that ultimately deliver what the customer is looking for. You will also be expected to establish a first class mobile analytics capability and work closely with various other business functions to gauge and understand customer feedback.
Candidates will need to have a strong background in web analytics – ideally Webtrends although this is by no means pre-requisite as well as an excellent understanding of the principles of MVT and AB testing. A good understanding of E-Commerce best practices is hugely advantageous. Ideally, you will currently be working with the retail or travel sectors, but we will also consider experience gained within other consumer focused industries. You will need be comfortable with engaging with senior management and cross-functional teams and ultimately have the ability to translate analytics statistics into actionable information.
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