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My client, a recognised name in international travel, operates in over 100 countries. With a portfolio of world renowned brands, they are able to offer an assortment of budget and premium services. To assist their ever-growing internet proposition, they now seek an experienced Online Marketing Manager to help grow and develop EMEA-wide strategies.
You will be tasked with driving qualified demand to the company’s direct channels globally, through primary “pay-for-performance channels” i.e. Paid Search, Affiliates and Online Media integration (both across desktop and mobile devices). The role would set the regional strategy in line with global strategic direction and be responsible for hitting regional revenue (as well as contributing towards global) targets within closely managed COS parameters. The role would manage a team of specialists who are responsible in turn for a sub-set of accounts, split by market and media type, so the role would be to set clear KPIs for team members in terms of their contribution to hitting these overall revenue targets, monitor performance and make any strategic or tactical adjustments as required to ensure they remain on track and equally exploit any new opportunities that may arise.
The successful candidate will need to have a broad understanding across Paid Search, Affiliates and Display Media, ideally within the travel industry. Prior team management is vital as is experience of managing European/Global strategies. Ideally you will have a good understanding of broader digital channels e.g. mobile, SEO and social media and have experience with managing large budgets. The role may require international travel multiple times a year, so you must have the flexibility to be able to do this.
Contact / Application Details
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020 7492 1846
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