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The market leader in its field this top class insurance company is among the most respected in the UK and needs a Head of Online Marketing to come and develop a digital strategy worthy of its international reputation.
As the Head of Online Marketing you will take responsibility for all digital marketing in the UK. Your remit will take in strategy, budgetary responsibility and elements of implementation. The company website is in the process of being redesigned at a global level and an important project for this role will be ensuring the UK site has engaging content and well developed customer journeys. As a senior member of the marketing team you will work to ensure digital marketing is integrated with the wider marketing strategy. As part of this process you will analyse performance and provide key action points for the business in the UK. The company has highlighted social media as a core element of the strategy moving forward and this will be a key responsibility for the role.
A well respected digital marketer you will have experience of setting out marketing strategies to deliver against company vision. To be successful will require a skilled stakeholder manager and strong communicator able to work with global colleagues to achieve UK objectives. Financial Services experience is essential ideally within an Insurance or B2B setting, this will have furnished you with an understanding of how to deliver quality, FSA compliant, content. Additionally an understanding of how to use social media in a B2B context is essential. Knowledge of and the ability to use HTML and SharePoint are vital criteria.
As we receive such a high volume of applications every day, regretfully, we are only able to respond to successful candidates who will be contacted within two working days.
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Contact / Application Details
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Please email your CV and cover letter to Ian Jenkins at email@example.com or call on 0207 850 6139 for further details