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SEO Link Building Manager

This job is no longer available

Markco Media
04 January 2013
18 January 2013
£28,000 - £35,000 pa - dependable on experience

Further information


You'll work with the entire SEO team to devise a link building strategy to deliver growth in organic search rankings and targeted traffic. You’ll manage the implementation of the link building strategy within the US and UK teams in particular to ensure that agreed actions are completed, monitored and reported on. This position is a wonderful opportunity for an experienced link builder, project manager and SEO marketing enthusiast to develop a large scale campaign strategy for one of the world’s leading voucher codes websites.
Role overview
•    Strategy – you will help define the strategy based on industry best practice
•    Management – you will ensure implementation to timescales and targets as part of the role
•    Link building – you will need to research and build high quality, effective links
•    On-page SEO  – you’ll  help align link building, SEO, SEM and social media actions
Main Duties
•    Off-page strategy and activities
o    Understand the overall search marketing goals and develop a link building strategy
o    Involvement in choice of actions and priorities for link building campaigns
o    Provide support with internal and external linking efforts for the full-cycle of link-building
o    Role in choosing, configuring and enforcing tools to support link building process
o    Recommend content strategies for internal team and agencies to enable viral link building
o    Identify link opportunities for US and UK teams through research and link analysis
o    Sourcing good quality blogs by contacting owners, for themed articles and contextual links
o    Stay up-to-date with industry best practice and the latest developments in Google’s search
o    Link building content (for blogs, forums, social media, directories, article sites, news portals)
o    Experience of leading platforms such at Hitwise, Linkdex, SEO Quake and SEOMoz

•    SEO and SEM strategy
o    Must be proactive in focusing time and effort on real revenue generating opportunities
o    Use SEO tools (internal and external) to support SEO and SEM improvements
o    Other duties as directed by your line manager to support link outreach, SEO & SEM
•    Project and team management responsibilities
o    Monitor the implementation link building strategy across a diversity of marketing channels
o    Generate reports based on traffic, rankings and revenue for the SEO team
o    Prepare management reports showing progress, and identify weakness or lost opportunities

Within a maturing and competitive market, the business requires a highly motivated link builder and blogger outreach campaign manager. The right candidate must have a strong background in managing SEO content and campaigns. The link building manager is a key member of the UK and US SEO Teams, which are revenue powerhouses for the company. You will take ownership of the link building process, its quality and adherence to best practices. You will take ownership of the performance of campaigns with defined goals in order to drive website traffic and sales growth. The candidate will have to monitor the impact of link building produced by members of the US and UK team and adjust the strategic direction based on results. The role involves supporting other members of the team, and co-ordinating actions, encouraging improvements and delivering training to ensure improvements in the quality and impact of links.
Skills and attributes
•    Experience of implementing successful link building tactics
•    Knowledge of best practices for outreach to webmasters and bloggers
•    Ability to generate a varied link profile based on directories, forums, blogs  and social media
•    Experience of identifying and managing third party link building resources and agencies
•    A passion for social media and understanding of how social media supports link efforts
•    Strong time management skills and ability to ensure that key deadlines and targets are met
•    An individual with well developed communication skills and ability to motivate colleagues
•    Pro-active individual able to report successes and adjust tactics based on results
•    Friendly, helpful, trustworthy and reliable; able to work as part of a dynamic team

Markco Media