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About the role
International excellence, it’s what we’re all about here at Clarks. The Asia Pacific region is our largest area of global growth – across all of our sales channels. And right now, we’re looking for a digital leader to take the region’s marketing on an exciting, new journey.
We’re a heritage brand but when it comes to our marketing, we’re anything but traditional. We’re relentless in our pursuit of innovation and excellence and the digital world offers new ways for us to connect with consumers. In this brand new role, you’ll shape Asia-Pacific’s digital marketing from scratch. It’s a blank canvas, a chance for you to build a British brand on an international scale, and have a huge impact on our global success. Championing new Customer Relationship Management (CRM) systems and media initiatives, it’ll be down to you to create, lead and own the all-important digital marketing strategy to promote our brand in region.
You won’t just plan it out, you’ll make it happen and make it great. You’ll be a pioneer for the new strategy, demonstrating the value digital marketing can have on our business, delivering impressive return on investments, and getting others as excited about this new journey it as you are. We already have the raw materials: the consumer data, the great story, the heritage brand, you’ll have the tools and the expertise to bring together through world-class creative execution and digital excellence.
You’ll come to us from an impressive background in digital marketing for luxury, premium or FMCG brands. Commercially focused and with a creative eye, you’ve a successful track record of building brands and delivering clever campaigns internationally – it’s something you thrive on. With relevant experience of the Asia-Pacific region, you see the incredible opportunities the region has to offer a British brand and you also understand the differences and challenges that the market presents. But you know all the tricks of the trade when it comes to wowing customers and really getting them talking. And you’ve all the right tools for the job: an extensive and in-depth knowledge of CRM systems, email service providers, acquisition channels, data suppliers and web development lifecycle.
But this role’s about more than just technical skills. We’re looking for a leader, someone who has the impact and credibility to create a digital marketing strategy for this new, emerging market. A real self-starter who can overcome challenges and appreciate international differences. Balancing creativity with proactivity, you’ll use your project management skills to transform your big ideas into successful campaigns. As well as engaging our consumers, you’ll be able to engage our employees, influence key stakeholders and get them involved in the digital marketing journey. But that shouldn’t be hard with your infectious enthusiasm and captivating communication skills.
With a rich history and an exciting future, Clarks is one of Britain’s greatest iconic brands. An international success story and a brand with a strong set of values, we design, innovate, manufacture and sell more than 50 million pairs of shoes every year, all across the globe. While we’re already a £1.4 billion business, operating in more than 75 countries, with over 14,000 people worldwide, we have bold international growth plans in place. By putting consumers first, by encouraging and empowering our people, we will be the leading global footwear brand and, by 2015, we want to have doubled our turnover and profitability.
We want you to enjoy what you do and where you work. That’s why we’ll give you all the support you need. Not to mention the career development your hard work deserves. You’ll also enjoy 25 days’ holiday (plus Bank Holidays), and after a qualifying period, a generous company pension scheme. We’ll also give you a very healthy discount on Clarks products.
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