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We’re constantly striving to deliver a world class service to our customers, and we believe our latest initiative allows us to offer a unique level of personalisation. 'Know Me' is an innovative customer service programme, using data analysis to enable us to have more meaningful interactions and conversations with our customers before, during and after their journey with us.
Drawing together all the information sitting across BA’s different data warehouses ensuring that the insights gained are intelligently exploited to anticipate and meet our customers’ needs. One of the first successes of the team was the successful deployment of the iPad to cabin crews last year.
About the role
As Digital Insight Analyst in our “Know-Me” CRM team, you’ll use your expertise in tools like Adobe Insight and your experience in digital marketing to make our customer insights at British Airways even more impressive.
About the day to day
You’ll be responsible for the development, build and implementation of customer-centric analysis and insights to drive business decision-making, customer strategy development, customer targeting and communication effectiveness.
You’ll see just how well our marketing campaigns are working, look at developing our attribution analytical models and directly advise stakeholders on how effective their customer marketing and online targeting is.
Your develop and deliver digital reports, analysis and insights to drive decision making and best practice.
You’ll be really familiar with Adobe Insight or similar tools and you’ll have a knowledge of tagging.
SAS and SQL would be great too, but we’ll give you all the training you need.
Your experience in a similar analytical role in a marketing department or agency will mean you have a great understanding of digital marketing and you’ll be used to a complex data environment.
You’ll have a proven track record in generation of customer insights, train of thought analysis and translation of business questions into analytical queries.