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The Digital Communications Coordinator is responsible for reporting the statistics of all email marketing and working alongside the Content Marketing Manager to devise strategies to improve this channel of communication. Email marketing KPIs will be set.
The role will also look after data and database management. This will involve working with platforms such as the forthcoming CRM system to ensure we have the best data to reach our audience, and that we pass back relevant data (e.g. click through information) through the system.
A key function of the role is creating content for the website, social media and newsletters.
Email Marketing: Creation of the activity plan in conjunction with the Content Marketing Manager and the execution of the plan.
Build all emails, ensure insights are passed on to other relevant stakeholders, report on results and work with Content Marketing Manager
Data management for Marketing purposes – especially email databases for targeted email marketing
Manage Bibendum’s relationship with our commercial email platform provider and hold regular reviews on performance
Support the internal email reduction project being led by Heads of Marketing, Operational Development, and Process & Systems
Drive best practice regarding email marketing throughout the business, especially supporting the Fine Wine team
Product information on website – ensure all information provided by Commercial team is fit for purpose before publishing
Devise a solution to the issue of vintage rollover communications to customers
Management of product data for annual price lists and team liaison with Customer Marketing and Sales Operations teams with regards new digital price list project
General content creation support when required
This role is based at our office in North London and is immediately available for the right candidate.
For more information, please see our website www.bibendum-wine.co.uk
To apply, please send your CV and covering letter (including your salary aspirations and availability)by clicking on the Apply Now button.