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Online Trading Assistant - FTC 12 months

This job is no longer available

Pentland Brands
24 July 2013
07 August 2013
Sunderland, Tyne and Wear
Excellent Salary & Benefits

Further information

Reporting to the Online Trading Manager your brief will be to assist in the effective management of the eCommerce platform to deliver the budgeted revenue targets, showcase the brand product offer and deliver the Berghaus brand experience online.  You will assist in the day to day management of key traffic, driving channels for the website, with a focus on search engine optimization, affiliates, pay per click, re-marketing and email.

This is a demanding role, which will take responsibility for;

  • undertaking tasks related to SEO; copy writing, link building, on-page optimisation, improving page rankings and indexing to maximize search engine exposure for key terms and products
  • assisting in the management of affiliates. Responding to affiliate queries and asset requests
  • managing a calendar of activity to maximise awareness of the affiliate programme, increasing sales and average order values
  • preparing the eCommerce email, including sourcing images, writing copy, testing links, sending and evaluation
  • assisting in the effective running of PPC campaigns in liaison with Berghaus’ digital agency
  • supporting online channel activity as and when required, to ensure full integration of marketing activities
  • assisting with seasonal product catalogue creation including sourcing of information, writing of descriptions, upload and launch execution
  • assisting in the creation of weekly, monthly and ad-hoc reports using a range of analytics packages
  • working closely with PDS Customer Service to ensure an optimum consumer experience

In order to succeed in this role you must have:

  • proven experience in eCommerce, website administration or digital marketing
  • business, marketing or digital related degree or equivalent qualification
  • knowledge of website analytics (e.g. Google Analytics, CoreMetrics) and experience presenting results
  • proven experience of using website administration tools such as content management systems
  • a good understanding of SEO, PPC, email and affiliate channels
  • excellent organisational and prioritisation skills along with attention to detail
  • outstanding communication skills
  • outstanding excel skills with a good knowledge of PhotoShop desirable

Pentland Brands