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MARKETING DIRECTOR - London - £70k + Great Bens

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Connect Digital Group
12 November 2013
26 November 2013
£70,000 per annum + Great benefits

Further information

My client uses data very creatively and dynamically to ensure users receive relevant content, deals and advertising across mobile, video and online.

They now require a Marketing Director to own and implement a £1million engagement and acquisition budget and help develop additional products and services as they expand into new and emerging markets.

Duties & Responsibilities:

  • Developing and implementing a Customer & Profile Acquisition strategy and plans, across inbound and outbound channels, based on direction from senior management
  • Managing the quarterly/ yearly marketing budget – as defined by the management team
  • Appointing and managing relevant agencies to deliver services in line with our marketing strategies and plans
  • Maintaining a close integration with our Product team during product development and refinement processes and realigning marketing plans as necessary
  • Consumer Value Analysis, requiring constant liaison with the Commercial team to determine true value of the profiles acquired by marketing
  • Management of PR, Advertising and Media agencies

Essential Attributes:

  • A high level of experience of acquisition and customer engagement – both online and digital with a focus on digital CPA (cost-per-acquisition) driven marketing
  • Previous experience of a B2B and B2C, customer acquisition-centric role
  • A strong analytical background with hands-on working knowledge of main analytics platforms - driven by data-derived decisions and performance marketing
  • Experience of working in a fast-paced, fluid environments
  • A demonstrable interest in analytics, metrics, Lean methodology and accelerated learning
  • The ability to partner, develop and manage relevant external agencies in addition to working closely with senior stakeholders to understand and deliver on plans and projects
  • Strong leadership and management skills – able to develop team as volumes increase

Ideal Requirements:

  • A proactive, results orientated and independent team-player
  • Comfortable with continued learning and evaluating gained via online testing
  • Confidence, charisma, and natural ability to build strong relationships with partners
  • Desire to take full ownership of the role and execute at the same level of professionalism as the rest of the team.

This is a excellent opportunity to join one of the fastest growing tech companies in the London market. So Please Connect!


Connect Digital Group

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