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Deputy Head of Search & Display

This job is no longer available

Recruiter
Confused.com
Posted
31 December 2013
Closes
13 January 2014
Location
Cardiff
Job Function
Contract
Salary
Competitve salary with excellent benefits

Further information

We’re looking for the right person to help us bring it all together. Reporting into the Head of Search and Display and working across a medium-sized team, we’re looking for someone who:

  • Has significant experience in managing Search and Display (managing budgets over £1M per month)
  • Has experience of finding and implementing opportunities to maximise efficiencies across tools like Marin and Double-Click
  • Has implemented and measured media attribution models on large accounts
  • Is passionate about finding ways to use data to improve targeting and results
  • Is excited about working for a big brand in a very competitive landscape

 

Objective: Grow volume and efficiencies across these channels, making the most out of data, tools, and targeting opportunities like remarketing and RTB.

Accountable to: Head of Search and Display

Responsible for: No direct reports initially, but working across a medium-sized team of campaign managers, executives and assistants

Department: Digital Marketing Team

Key success metrics: Search and display results – e.g. volume, efficiencies, acquisition costs

Key tasks: 

  • Recommending, implementing and measuring opportunities to maximise targeting opportunities, growing volume and improving cost efficiencies across tools like Marin and Double-Click
  • Recommending, implementing and measuring different attribution models across these channels
  • Analysing opportunities in the way we use data, and working with internal stakeholders and external tools to improve and deliver this into our optimisation strategy
  • Keeping up-to-date with developments in this area

Key competencies: 

  • Commercially-minded and results-focused, ideally having worked in a competitive industry
  • Must have experience of managing large Search/Display accounts (managing budgets of c£1M per month or over)
  • Must have proven experience of using tools like Marin and/or Double-Click to improve results
  • Must be able to demonstrate and implement different uses of attribution models, and measure the impact
  • Innovator and problem-solver, and able to demonstrate this through ideas implemented in previous roles
  • Ability to lead and deliver projects across a range of internal and external stakeholders through strong organisational and communication skills
  • Passionate about this area of marketing and able to act as a Champion internally to continually improve the way we work

Confused.com