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Email Marketing Executive

This job is no longer available

Recruiter
FreeAgent
Posted
24 January 2014
Closes
13 February 2014
Contact
Lisa Robb
Contract
Salary
£22,000 - £28,000 dependent upon experience + benefits (relocation package available)

Further information

As part of FreeAgent's Communications team based in Edinburgh, you'll work with a group of digital marketing specialists who strive to produce excellent work that delivers tangible results.

Your day-to-day work:
• Plan and execute response driven email campaigns
• Copy write engaging email content
• Build HTML emails and execute delivery using our email marketing platform
• Plan user journeys to ensure all assets to support email campaigns are created
• Participate in content & email marketing brainstorming sessions
• Devise and run A/B & multi-variant tests to optimise email performance
• Proof read work to ensure accuracy
• Work with the in-house design team to create assets for emails
• Manage timelines and schedules
• Work with the senior acquisition manager to generate content for cold email campaigns
• Create and manage landing pages to support email campaigns

The successful candidate will have worked in a similar position and be keen to progress in a company with a great culture. You will:
• Have solid experience of using an email marketing tool (and we'd be delighted if it was a full marketing automation system)
• Be highly numerate – you'll be comfortable running tests, analysing the results and recommending and implementing changes based on these.
• Have experience of building and developing HTML email campaigns that generate a response (that may be improved conversion rate, reduced cart abandonment or similar)
• Be able to adapt your writing style depending on the audience and tone, conversation and content
• Have a great grasp of grammar and spelling
• Be confident in ensuring that emails meet deliverability standards and all relevant testing is undertaken
• Be confident in managing data and have experience of email and customer segmentation
• Be able to work quickly and independently
• Understand the value of taking a ‘test and learn' approach towards email marketing communications
• Have amazing attention to detail and be the kind of person who often finds themselves spotting other people's mistakes - and isn't too shy to point it out!
• Be bang up-to-date with email best practice and latest changes in technology
• Be able to work well as a team (you'll be happy to jump in and support other team members when there's a deadline looming!)

It’s not necessary but it would be a bonus if you:
• Have experience of using Eloqua
• Have experience of integrating email marketing with other marketing communications channels, primarily social media
• Have experience in mobile marketing
• Are IDM qualified
• Have a marketing or business related degree

FreeAgent

FreeAgent is a tech start-up providing a cloud based accounting solution to thousands of freelancers and small businesses. We put our users at the heart of everything we do and continually innovate to push the boundaries of finance software.