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From contemporary looks inspired by the catwalk to shoes that put growing feet in safe hands, one name says it all: Clarks. The world number one in ‘Everyday Footwear’, we design, innovate, manufacture and sell more than 50 million pairs of shoes every year – and all across the globe too.
We know a thing or two about innovation here at Clarks. You’ll see it in our products and, just as importantly, in the way we market and sell them. Take our approach to Multi-Channel Retailing (MCR) and e-commerce. Today, our UK and European MCR systems operate 24-hours a day, seven days a week. Our websites attract 100,000 visitors a day and we already process more than 1 million orders a year, valued at over £60 million. No wonder we were voted ‘Best website for buying clothes, shoes and accessories’ by Which Magazine and also we are reported as the fastest growing show site in Sector according to the Kantor Index. But that doesn’t mean we’re resting our on laurels. Quite the opposite, we are looking to continue to grow our Multi Channel Business significantly over the next 12 Months.
About the role
From initial idea to execution through to analysis and review, you’ll target digital marketing activity in line with trading objectives. Your aim? To drive targeted traffic to our website and ultimately have a big impact on delivering sales for the UK & ROI region
You’ll use extensive digital marketing channels, including cutting edge technologies, to reach out to potential customers. As you would expect from a large online retailer, you will have opportunity to use a broad set of techniques looking at everything from affiliate websites, display, SEO and paid search. And to make sure that we’re hitting targets and that all activity is increasing customer acquisition, you’ll keep a keen analytical eye on results.
Ideally you will already have a marketing/related degree or professional qualification and at least 12 months recent online marketing experience behind you, ideally in SEO and / or PPC.
With a solid practical grasp of the digital creative development process, you’re a conceptual, analytical thinker, with an adaptable, agile mind. You also pride yourself on having great attention to detail, an ability to multi-task, are proactive and like to keep up-to-date with emerging digital technologies and marketing practices.
We want you to enjoy what you do and where you work. That’s why we’ll give you all the support you need. Not to mention the career development your hard work deserves. You’ll also enjoy 25 days’ holiday (plus Bank Holidays) and after a qualifying period, a generous company pension scheme and the chance to join our share save scheme. We’ll also give you a very healthy discount on Clarks products.