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SEO Manager, EMEA

This job is no longer available

12 February 2014
26 February 2014
Ben Osmond
London or Maidenhead
Not Disclosed

Further information

The SEO Manager is responsible for the execution of the global SEO strategy in EMEA.


  • Responsible for managing the SEO programmes, to set targets and KPIs, and for working closely with the Paid Search team to maximise overall search returns and expenses.
  • Use Adobe Analytics platform and SEO tools to monitor, analyse and optimise website activity, traffic trends, SERP rankings and customer acquisition/eCommerce metrics, through monthly and ad-hoc reports.
  • Develop and deliver comprehensive page-level and site-wide SEO recommendations for all products and services for, the Adobe online store and all other Adobe web properties, micro-sites and community forums in EMEA.
  • Provide SEO support for all ongoing Web projects, including new product launches, page refreshes, site re-design, Adobe Analytics tools implementation and CMS rollout.
  • Work closely with the Demand Generation, Web Production, Editorial, IT, Web Strategy, Analytics, and Social/PR teams to drive implementation of SEO recommendations.
  • Actively support and participate in our social media strategy, including SEO support and recommendations for PR, Blogs, Video, and Social Media channels, etc.
  • Work closely with the Site Search Manager to continuously monitor searcher and customer behaviour and make recommendations to improve search functionality and navigation.
  • Aggressively monitor and data-mine the SEO data regularly for increases/dips in performance and to assist in identifying new content opportunities for the Web Team and Business Units.
  • Perform technical site analysis and site and content compliance audits as needed.  Help support and develop a content syndication strategy.
  • Drive International SEO expansion and work closely with the in-country local web teams to improve and grow International SEO.
  • Work with Localisation team & Country Managers to ensure SEO copy is written correctly for each country.
  • Provide competitive analysis of top ranking competitor sites.
  • Conceptualise and execute link building campaigns and research, identify, and establish partnerships with authoritative websites for link building.
  • Work closely with the Adobe Digital Media, Digital Marketing, and Acrobat product teams and provide feedback for product enhancements and the product road map, especially SiteCatalyst, Discover, and Experience Manager.
  • Provide SEO training and evangelise SEO across the company.
  • Continue to help define and refine SEO processes with the Web Team and IT.
  • Responsible for Google Webmaster Tools regional maintenance and utilisation.
  • Stay current with all search engine algorithm changes and SEO industry trends and regularly inform and educate the rest of the company on emerging SEO technologies, opportunities and best practices.


  • BA/BS degree required (MBA a plus).
  • Proven experience as an enterprise-level global SEO Manager with proven results.
  • Knowledge of sophisticated SEO tenets and best practices.
  • Knowledge and proficiency in European languages.
  • Familiarity with localisation processes and best practices.
  • Experience with data-driven SEO analysis and familiarity with reporting/tracking tools.
  • Experience with Web Analytics, SEO and Optimisation platforms (SiteCatalyst, Media Optimiser, Discover and Test&Target are a plus).
  • Proven experience in developing sophisticated and successful SEO plans and strategies.
  • Understanding of how SEO integrates with other online and offline media campaigns.
  • Experience managing SEO teams and/or programmes at great global scale.
  • Experience with Google Webmaster tools, SEO technologies and reporting.
  • Familiarity with SEO considerations for CMS systems.
  • Advanced/Expert skills in Microsoft Excel.
  • Desired Skills:
  • Results-oriented and lives by the mantra "Always Be Testing".
  • Passion & pride in doing good work and a desire to make a strong impact on the overall business.
  • Ability to thrive in a fast-paced environment and to work independently and within a team.
  • Ability to learn quickly, stay current, and adapt to a constantly changing search industry.
  • A love of data and attention to detail - highly organised and analytical.
  • Ability to communicate technical information clearly and effectively to non-technical audiences.
  • Strong presentation skills to large groups.
  • Capable of handling multiple ad hoc requests.
  • Excellent written and oral communication skills.
  • Proven history of self-direction, creativity, and ability to meet deadlines.
  • Advanced working knowledge of Microsoft Office applications.

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