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Head of eCommerce

This job is no longer available

24 April 2014
11 May 2014
Enda Keenan
Dublin, Ireland
Dependant on Experience

Further information

Head of eCommerce:
One of Irelands leading departmental store retailers is looking to recruit a full time Head of eCommerce with strong strategic awareness and people management skills, commercial astuteness and a proven track record in commercial delivery.

Key Metrics:

  • Optimise website traffic
  • Optimise conversion
  • Optimise average order value (AOV)
  • Minimise returns
  • Minimise fraud

The Role:

  • Lead the effort to aggressively grow and optimise the retail business’s eCommerce channel and effectively integrate online with the core business
  • Develop and manage the eCommerce team to ensure the company’s plans are executed effectively and on time through inspiring innovation, commitment and people development.
  • Deliver all aspects of the brand’s online experience and performance, championing a clear vision which demonstrates and realises the potential for the brand online
  • Champion eCommerce within the organisation and in particular the management team, ensuring integration across strategy, plans and processes
  • Work with all 3rd party partners/suppliers to optimise and execute eCommerce initiatives effectively & efficiently
  • Increase online sales and meet financial objectives through annual budget preparation, on-going forecasting, result analysis etc.
  • Work closely with the marketing and retail team to develop appropriate promotional and marketing strategies to drive traffic, conversion, sales and margin, among other metrics
  • Utilize Google analytics and internal reports to understand how customers are engaging with the site and collaborate with merchandising and marketing teams to improve online merchandising
  • Maintain & develop the online reporting suites covering  performance and analytics reporting
  • Provide continual, prioritised actionable insights to improve the performance, effectiveness and efficiency of the online business resulting in improved sales and profit
  • Support budget and cost management as well as business case development
  • Lead the planning, review and analysis of the digital marketing plan including Search, SMS, Affiliate Marketing, PPC and display campaigns

 The Person

  • A straight talker, able to relate e-Commerce to the wider business and communicate input clearly and concisely without baffling colleagues with jargon
  • A broad range of understanding and experience across online marketing, website development and commercial/retail trading
  • Experience of Analytics and/or a commercial web analytics tool such as (IBM (CoreMetrics), Webtrends, Adobe Analytics (Omniture/SiteCatalyst) etc.)
  • Expert knowledge of eCommerce website best practice, KPIs and benchmarks with online fashion and multichannel retailers
  • Significant and demonstrable experience of improving commercial results of a high traffic retail website by using A/B tools and methods such as Visual Website Optimiser, Sitespect, Maximyser etc.
  • Strong understanding of User Centred Design principles and experience of conducting usability research in an ecommerce environment with demonstrable commercial results
  • Strong interpersonal skills; proactive, inspiring, influential
  • Customer focused, commercially minded, highly numerate and articulate
  • Retail marketing experience is desirable

To apply for this position, please click on the Apply Now button.

Heatons is an equal opportunities Employer.


Heatons, established 68 years ago, has become one of Ireland’s largest department stores with over 53 stores across the island of Ireland, as well as an online store