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This industry leading advertising agency in Central London has an unrivalled reputation for service, working with clients to add value through the delivering of high-quality, tailored advertising campaigns that get results. On their behalf, we are recruiting for an Account Director to join their Central London team. Reporting to the Agency Director, you will have responsibility for the strategic direction of the Real Time Bidding desk, facilitating real time bidding for digital display advertising. Central to the role will be your ability to explain to colleagues and clients in simple and easy-to-understand terms, how this technology can achieve improved cost effective response and a better ROI for their client’s spend. The role involves identifying and targeting online advertising at groups of users who have displayed specifically defined behaviour relative to a client’s product or service. You will understand the importance of data and its source/value, and regularly utilise tracking tools to optimise this value. You will have solid experience in a similar role, ideally within an agency environment. Excellent client skills, a passion for display advertising and the ability to enthuse and educate others about this technology will be key to your success in this role. This is a fast-paced, challenging and supportive team environment, one in which you can really make your mark and contribute to the success of the agency.