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You will be joining a dynamic sales and marketing team focussed on engaging and developing our Student & Graduate sector. We have been at the forefront of Student Insurance since 1965, constantly innovating to ensure that we offer the best products to meet this ever changing market. You will play a lead role in the next evolution of how we engage and acquire student and graduate customers.
We have developed a strong online presence with The Hub and engaging social media channels. The challenge for you is to take this proposition forward - bringing your innovate approach to ensure we maintain our status as the lead insurance provider for students and also develop the graduate market.
You will be managing The Hub, to ensure it is relevant and delivering content that resonates with our core audience and sees them coming back time and time again. Building communities and writing on brand and on purpose articles you will be our expert in delivering the best customer experience in the social media space.
All the while you will be developing, executing and monitoring campaigns, across the digital environment utilising the latest approaches that are relevant to our customers. You will be actively networking with other like-minded thinkers to discover what other leading social media experts are doing and understanding what our competitors are doing.
You will be passionate about social media. You will be currently delivering best of class social media solutions that deliver real commercial benefits. With a creative spirit - communication will be key to your success, whether it’s writing full articles, tweeting, developing video content and building new creative designs (whilst liaising with agencies).
Technically speaking you will have a solid understanding of SEO and hands on use of tools like HootSuite, TweetDeck, Buddy Media etc. and Google Analytics. In executing the campaigns you will be comfortable designing and editing buttons and banners using Photoshop. Ideally with a degree and/or an understanding of the student market you will be seeking a challenging social media marketing role to drive your career forward.
You will define the successful of this role, with the opportunity to have a lasting impact on the direction of our Student & Graduate marketing proposition. With a competitive salary and benefits package you will also be rewarded with a great site, with its own gym, tennis courts, netball and football pitches, onsite parking and restaurant facilities.
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