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Senior Marketing Executive

This job is no longer available

Recruiter
Comparethemarket.com
Posted
09 June 2014
Closes
10 June 2014
Location
Peterborough
Sector
Contract
Salary
Up to £30,000

Further information

comparethemarket.com are recruiting a Senior CRM Executive to work within the Marketing Planning team. This is initially offered as a three month fixed term contract – however it could develop into a permanent opportunity depending on workload from anticipated future projects.  The successful candidate will support the Marketing Manager and deliver operationally effective marketing campaigns and initiatives that ensure comparethemarket.com exceeds key marketing metrics.

Following the phenomenal success of the meerkat campaign, comparethemarket.com has grown rapidly over the last three years to become one of the UK's leading price comparison websites. As well as insurance, comparethemarket.com also offers comparisons on credit cards, loans, mortgages, savings accounts and utilities.  This fast paced, dynamic culture will guarantee that no two days will be the same!

What is the role of Senior CRM Executive at comparethemarket.com?

  • Supporting the Marketing Manager in the development of CRM channel plans and strategies
  • Produce agency briefs, overseeing their development and ensuring effective implementation
  • Work with key internal stakeholders, particularly Brand and Comms, Digital, IT and Product to facilitate implementation of marketing initiatives
  • KPI reporting for CRM activities

What does the Senior Marketing Executive do on a day to day basis?

You will be responsible for producing specific campaign proposals and ensuring that all the necessary parties buy into the initiatives before fully implementing them. You will be using customer insight to drive these initiatives. A significant part of your role will be the optimisation of all campaigns to achieve commercial (quote volume, income) and communication targets (open rate, click through rate, conversion rate, opt out rate). You will work with multiple key stakeholders including brand, digital and product teams to ensure effective phasing of plans.

Who might this role fit?

You may have been performing a similar role in a financial services company or other online business.  You may have worked for a successful SME or been recruited and “fast tracked” as a graduate performer in a more corporate environment - wherever you’ve been you will certainly have real flair for managing relationships and this will include Campaign management and Email/eCRM marketing experience.  You will be an excellent communicator and be able to demonstrate strong analytical ability as well an appreciation of other marketing channels and their inter-relationships.  

Why work for comparethemarket.com

The benefits package is excellent and comprehensive; as a Senior Marketing Executive you will earn a competitive salary.  We offer a contributory pension, life assurance and range of other benefits that you would expect from a good employer.  You will be working in brand new purpose built offices (with onsite Gym and Costa Coffee) and be an important part of a successful and innovative team.

To apply for this position, please click the Apply now button

Comparethemarket.com

Following the phenomenal success of the meerkat campaign, comparethemarket.com has grown rapidly over the last three years to become one of the UK's leading price comparison websites