Skip to content

EMAIL MARKETING SPECIALIST

This job is no longer available

Recruiter
Reiss
Posted
23 May 2014
Closes
20 June 2014
Job Function
Sector
Contract
Salary
Competitive with Benefits

Further information

The Role

  • Responsible for all elements of the e-mail marketing channel
  • Manage the whole e-mail campaign process from design to end delivery
  • Work with the content and creative team to plan the e-mail content and visual look in line with the promotional calendar
  • Produce weekly reporting of performance covering the key metrics and analysis with actionable insights
  • Continually optimise and improve our email strategy through testing and implementing new processes and techniques
  • Develop new e-mail templates to ensure customers have an optimal experience with our e-mails regardless of the device they are using
  • Manage customer segments to ensure the messages sent are appropriate and timely
  • Develop new segments as appropriate to increase the performance and effectiveness of the channel for both acquisition and retention
  • Optimise the online journey for e-mail subscription
  • Work with retail and marketing (digital and offline) to grow the online database and report back on the uality of the contacts generated
  • Work with the online acquisition team on custom audiences for campaigns, creative for brand building or tactical e-mails
  • Manage the ESP relationship to make the most of any new developmets and drive initiatives
  • Undertake additional activities as required by the Head of E-commerce

Skills & Experience

  • Solid experience of e-mail marketing and customer segmentation
  • Good knowledge of Excel and web analytics
  • Excellent attention to detail
  • Analytical with a commercial outlook and creative appreciation
  • Team Player
  • Knowledge of Photoshop and HTML an advantage but not required

To apply for this position, please click on the Apply Now button.

Reiss

Retail