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eCommerce Trading Manager

This job is no longer available

Recruiter
L.K.Bennett
Posted
12 June 2014
Closes
26 June 2014
Location
Central London, Oxford Circus
Sector
Contract
Salary
Competitive plus perks

Further information

Key responsibilities:

Product Information

  • Product data management - ensure that all product data is on the LK Bennett websites and the concession sites including images, descriptions, product detail and prices.
  • Manage the overall critical path to get product information and photography on to the site on time and ensure all involved teams within the business are aware of deadlines.
  • Owner of the Ecommerce Range plan including ongoing development
  • Ensure that the product feed is also full and correct for affiliates and search engines.
  • Online Product Management – Ensure that products are creatively merchandised while ensuring that products are simple to find, but yet maximising sale opportunities

Stock

  • Overall management of e-Commerce stock and involvement in the commercial plan for growth
  • Stock Availability – monitor stock holding and report weekly on the site cover and work collaboratively with merchandising team to plan and maintain a sufficient stock holding.
  • Maximise the profit contribution of e-Commerce sales through effective management of stock levels and accurate forecasting of sales
  • Liaise with the buying teams to supply web exclusive styles, GWPs, and offers
  • Ensure inventory availability in advance of planned site launches, updates, marketing campaigns and promotional activity
  • Build range proposals to maximise sales opportunities and profit
  • Coordinate and communicate pricing changes to the web team

Analysis

  • Online sales forecasting – identify and report on trends in trading performance and develop sales forecasts for peak trading periods online
  • Web Analytics – monitor and measure site performance, while using this to make recommendation and improve performance. Use Google Analytics to understand the LKB customer and the journey that they are taking.
  • Measure online conversion and identify tactics internally and with third parties to improve conversion rates.
  • Provide weekly product status reports
  • Report on product sales and think of tactics to improve sales
  • Identify areas of underperformance and develop strategies to improve
  • Monitor stock levels and analyse web sales versus store performance
  • Monitor competitor and web sales trends to ensure web offer and experience is in line with customer expectations
  • Develop an in depth understanding of the customer requirements for all product categories

PPC

  • PPC - work with our external PPC agency to monitor and improve the performance of our key words, drive new customers, increase conversion and sales.
  • Work with concessions and wholesale partners to ensure that their PPC strategies do not negatively impact our own

Team Responsibilities

  • Test and ensure that all the allocated merchandise is live on the site and functional at all times
  • Coordinate product information from the buying teams for the product catalogues
  • Ensure the correct classifications of product, ensuring all new styles are categorised correctly for the customer
  • Track product imagery, copy and stock availability to ensure products are posted live on the website as soon as available in the warehouse
  • Responsible for all product uploads and maintenance of catalogue manager including accurate and customer centric product descriptions and images
  • Ensure product prices are correct on the live site and in ICE at all times
  • Coordinate and communicate pricing changes to the rest of the team
  • Provide weekly sales, returns and stock movement reports to the Head of e-Commerce

Site Improvements

  • Work with Project Manager on identifying enhancements and issues.
  • Manage MVT testing, identifying conversion tests and managing Qubit to implement and analyse.

Knowledge, skills and experience:

  • Effective communication skills
  • Very good Project management skills
  • Excellent organizational skills essential
  • IT literate and proficient with Microsoft applications such as Word and Excel
  • Ability to multi task
  • Excellent attention to detail
  • Strong commercial awareness
  • Team player and willingness to support the wider team
  • Flexible and responsive to change
  • Possess a forward thinking working ethic in order to drive the business forward
  • Strong numerical and analytical skills
  • Self motivated, confident and assertive
  • Work well under pressure to meet tight deadlines and support the business objectives to drive profitability

To apply for this position, please click the Apply now button

L.K.Bennett

L.K.Bennett London