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eCommerce Trading Manager

This job is no longer available

12 June 2014
26 June 2014
Central London, Oxford Circus
Competitive plus perks

Further information

Key responsibilities:

Product Information

  • Product data management - ensure that all product data is on the LK Bennett websites and the concession sites including images, descriptions, product detail and prices.
  • Manage the overall critical path to get product information and photography on to the site on time and ensure all involved teams within the business are aware of deadlines.
  • Owner of the Ecommerce Range plan including ongoing development
  • Ensure that the product feed is also full and correct for affiliates and search engines.
  • Online Product Management – Ensure that products are creatively merchandised while ensuring that products are simple to find, but yet maximising sale opportunities


  • Overall management of e-Commerce stock and involvement in the commercial plan for growth
  • Stock Availability – monitor stock holding and report weekly on the site cover and work collaboratively with merchandising team to plan and maintain a sufficient stock holding.
  • Maximise the profit contribution of e-Commerce sales through effective management of stock levels and accurate forecasting of sales
  • Liaise with the buying teams to supply web exclusive styles, GWPs, and offers
  • Ensure inventory availability in advance of planned site launches, updates, marketing campaigns and promotional activity
  • Build range proposals to maximise sales opportunities and profit
  • Coordinate and communicate pricing changes to the web team


  • Online sales forecasting – identify and report on trends in trading performance and develop sales forecasts for peak trading periods online
  • Web Analytics – monitor and measure site performance, while using this to make recommendation and improve performance. Use Google Analytics to understand the LKB customer and the journey that they are taking.
  • Measure online conversion and identify tactics internally and with third parties to improve conversion rates.
  • Provide weekly product status reports
  • Report on product sales and think of tactics to improve sales
  • Identify areas of underperformance and develop strategies to improve
  • Monitor stock levels and analyse web sales versus store performance
  • Monitor competitor and web sales trends to ensure web offer and experience is in line with customer expectations
  • Develop an in depth understanding of the customer requirements for all product categories


  • PPC - work with our external PPC agency to monitor and improve the performance of our key words, drive new customers, increase conversion and sales.
  • Work with concessions and wholesale partners to ensure that their PPC strategies do not negatively impact our own

Team Responsibilities

  • Test and ensure that all the allocated merchandise is live on the site and functional at all times
  • Coordinate product information from the buying teams for the product catalogues
  • Ensure the correct classifications of product, ensuring all new styles are categorised correctly for the customer
  • Track product imagery, copy and stock availability to ensure products are posted live on the website as soon as available in the warehouse
  • Responsible for all product uploads and maintenance of catalogue manager including accurate and customer centric product descriptions and images
  • Ensure product prices are correct on the live site and in ICE at all times
  • Coordinate and communicate pricing changes to the rest of the team
  • Provide weekly sales, returns and stock movement reports to the Head of e-Commerce

Site Improvements

  • Work with Project Manager on identifying enhancements and issues.
  • Manage MVT testing, identifying conversion tests and managing Qubit to implement and analyse.

Knowledge, skills and experience:

  • Effective communication skills
  • Very good Project management skills
  • Excellent organizational skills essential
  • IT literate and proficient with Microsoft applications such as Word and Excel
  • Ability to multi task
  • Excellent attention to detail
  • Strong commercial awareness
  • Team player and willingness to support the wider team
  • Flexible and responsive to change
  • Possess a forward thinking working ethic in order to drive the business forward
  • Strong numerical and analytical skills
  • Self motivated, confident and assertive
  • Work well under pressure to meet tight deadlines and support the business objectives to drive profitability

To apply for this position, please click the Apply now button


L.K.Bennett London