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Email Marketing Co-ordinator

This job is no longer available

Recruiter
Rosetta Stone
Posted
01 July 2014
Closes
23 July 2014
Job Function
Contract
Salary
£25,000 D.O.E

Further information

Summary:
Rosetta Stone is looking to hire an Email Marketing Co-ordinator to join their digital marketing team. Reporting into the Email Marketing Manager, the Email Marketing Co-ordinator will be working on B2C communications across UK, Europe and Brazil. This is a great role for anyone who has worked with Email Marketing before and would like to expand their knowledge and experience.

Location:
The role is based in the London Office, situated in central location near Tottenham Court Road tube station.

Key objectives and responsibilities for this role are:

  • Help with the end-to-end execution of the Email program across UK, Europe and Brazil.
  • Coding and editing HTML email templates.
  • Owning the briefing of assets and landing pages & coordinating copy translation.
  • Creating an email testing matrix, to optimise campaigns via a/b split testing.
  • Continuous optimisation of subject lines and email content.
  • Identify new opportunities to increase revenue both within email but also across other areas of online marketing.
  • Writing email copy for a range of different campaigns.
  • Campaign planning and strategizing.
  • Providing weekly email commentary to the wider team.
  • Owning the monthly email KPI reports and commentary.
  • Weekly tracker of lead generation for all markets.

This position provides:

  • Extensive experience in end-to-end email strategy and execution – from copy-writing, to design, to analysis. This is an exciting opportunity for anyone who wants to expand on their current knowledge of the digital field.
  • Opportunity to be part of success - a fast growing online language learning company that is on its way to become the number one throughout Europe.
  • Being part of a growing, dynamic pan-European Online Marketing team.
  • The opportunity to provide insights and results to the wider business which could influence strategic decisions and processes.
  • The opportunity to think along and like a business owner and support the team and management.
  • A chance to work with local and international marketing and IT teams.

Experience/Qualifications:

  • Minimum 2-3 years’ experience in an email marketing role or digital marketing role where email marketing was a key responsibility.
  • Proficient HTML skills and proven experience in creating HTML email templates.
  • Excellent written and spoken English.
  • A passion and talent for copy-writing.
  • Degree Educated.
  • Ability to meet tight deadlines and manage time effectively.
  • Fantastic organisational skills and a proactive and positive approach to projects and tasks.
  • Experience using an ESP - preferably Responsys.
  • Strong knowledge of email metrics and analytics, with expert working knowledge of Excel / Omniture / Google analytics abilities.
  • Strong understanding of email marketing best practices.

Desirable skills

  • Knowledge of responsive HTML design.
  • Knowledge of Adobe Photoshop.
  • Knowledge of Omniture analytics tool.
  • Email marketing experience in a B2C environment.

To apply for this position, please click on the Apply Now button.

Rosetta Stone

Rosetta Stone® is an industry leader, bringing our innovative language-learning solutions to the world.

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