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PruHealth is an award winning, dynamic and vibrant health insurance provider, with a ground-breaking vision for the future, where individuals are enabled to succeed and are rewarded and recognised for their contribution to our business.
Our CORE PURPOSE is to make people healthier and to enhance and protect their lives. From people to products and processes, we aspire to deliver on our purpose in everything we do.
Reporting to the Head of Digital, you will be the ‘go-to’ expert for the measurement and evaluation of the success of all digital assets and activity. You will be responsible for high quality reporting, in-depth analysis and valuable user behaviour insights across all digital assets. You will define, set-up and evolve PruHealth’s and PruProtect’s analytics capabilities - including measurement strategy, data & insight vision and reporting infrastructure to assist with decision-making. You will help build the digital data analytics and insight culture within the organisation and will own the web analytics roadmap. You will work closely with the Product Owners, User Experience Manager, the Online Marketing Manager and the Head of Content.
You will be very hands-on, ensuring digital analytics is used effectively and comprehensively around the business and that all digital analytics tools meet the business’ needs. You will make the connections between multiple tools (e.g. online marketing platforms, web/mobile sites or sales systems and CRM).
For the design and build of digital assets you will write tracking requirements based on understanding of the business requirements, interface with developers for implementation, QA tagging to ensure correct implementation.
You will report on key metrics, analyse and interpret trends and provide actionable insights based on online user behavior, conversion data and the customer journey, funnel analysis and attribution. You will draw business conclusions from the data and use it to alert key opportunities, dangers and threats. You can expect to be working across websites, mobile, online, e-mail and social media; reporting on sales funnel, marketing campaigns, content and products. You will also take control of testing (A/B and multi-variant testing) with the use of the Sitecore and Adobe packages.
Working with in-house actuaries and external data consultants you will provide data and trend analysis to assist with development of broader business/management information activity.
Who we're looking for...
The successful applicant will have a background in carrying out analysis in an ecommerce and online servicing. Educated to degree level in a numerate subject with 5 years' experience of business / data analysis covering digital marketing campaign analysis, eCommerce analysis, A/B testing, surveys and market research. A self-starter who is comfortable working independently and making things happen. You must be articulate in how organisations successfully do business online (web, mobile, social) and be able to delivery efficiently and in a fast paced entrepreneurial environment that is at still maturing digitally.
Core skills required:
- Knowledge of key metric design and implementation of Advanced Google Analytics, Site Catalyst (Adobe Marketing Cloud) and agnostic data collection methodologies and best practices for dashboard creation is essential.
- Extensive experience in implementing Omniture tagging across websites and apps tag management
- Strong understanding of web technologies related HTML/Java coding.
- Project management skills, business process principles, and advanced techniques in Excel.
Working for PruHealth, you'll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best. We think work should be fun and sociable, and we want our people to get the most out of every day.
Our people are chosen for their skills, knowledge, enthusiasm and attitude but above all, their belief that anything can be achieved.
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