Programmatic ad buying has been growing year on year, despite being plagued with scandals.
Four search engine marketing updates busy marketers might have missed
Influencer marketing continues to grow like a weed, but that doesn't mean that brands employing it don't face big challenges.
It’s time for this week’s digital stats roundup, which includes lots of juicy titbits about podcast ads, SME retail, and paid search.
A new study, conducted in partnership with Google, explores how the use of data and analytics within modern marketing is evolving to accommodate a fluid, changeable reality.
Adam Edwards is our Day in the Life interview this week. He's director of digital at SMSW Media, an independent agency in Surrey, and his varied role includes plenty of work with Middle East clients.
There's a sentence in Econsultancy's Email Marketing Industry Census 2017 that leapt out at me.
Matt gives us some sage advice on finding out what it is you want to do with your career (after you've checked the Econsultancy jobs board of course).
Klarna works with retailers such as Topshop, handling customer payments and providing 'pay over time' and 'pay after delivery' services.
A particularly fascinating Day in The Life this week sees us catch up with a senior data scientist at ASOS.
I hate powerpoint presentations. But the exception to the rule is always Mary Meeker's annual trends slideshare.
There are some cracking news stories this week, from the sinister to the mirth-inducing.
Social media has become the main place for people to share their experience of events as they happen.
Earlier this year I rounded up some digital fallacies, but now I want to focus on marketing more broadly and some of its flawed reasoning.
The General Data Protection Regulation (GDPR) will apply from 25th May 2018, less than a year from now.
The importance of design is growing as we demand more digital services.
Despite the fact that it has been a priority for years, attribution remains one of many marketers' biggest challenges.
The travel industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey.
SaleCycle specialises in email and on-site remarketing (otherwise know as behavioural marketing) and the company's head of product, Michael Barber, is this week's Day in the Life interviewee.
It’s time for a new Day in the Life, which this week comes from Assistant PR Manager for VisitScotland, Juliane Frank. Here’s a run-down of her typical working day.