HEAD OF ACQUISITION MARKETING / SOCIAL MEDIA MARKETING (GAMING) - CAMBRIDGE

Recruiter
Location
Cambridge, Cambridgeshire
Salary
£Negotiable + Excellent Benefi
Posted
14 Feb 2011
Closes
14 Mar 2011
Ref
RH\000FFN
Contact
Richard Hamilton
Sector
Agency, Gaming, Media
Contract
Permanent

HEAD OF ACQUISITION MARKETING / SOCIAL MEDIA MARKETING (GAMING) - CAMBRIDGE



We are seeking an exceptional individual to take on a leading role in the management and strategic direction of an Acquisition Marketing Team. You will champion a global acquisition marketing strategy within one of the world’s largest independent Online Games Studios. Read on...



With a Guinness world record to their name our client is listed as a Deloitte Technology Fast 50 (2009); a Sunday Times Top 100 fastest growing technology companies (2009) and a Sunday Times Top 100 company to work for (2008). Employing over 450 people they sit at the very forefront of the online games industry, developing and publishing mini games and leading titles interacted by millions worldwide!



As the Head of the Acquisition Marketing department, you will champion the global acquisition marketing strategy taking full responsibility for driving traffic, users and revenue to a portfolio of games through large scale and viral campaigns across a wide range of online advertising channels and social networks. It will be your in-depth knowledge of Social Media and Online Marketing that will help identify and execute key marketing strategies designed not only drive profitability but to really engage with audiences.



Expect to: Establish integrated social media strategies; Be fully responsible for global acquisition strategies; Create and innovate effective online marketing campaigns; Develop strong partnerships; Isolate new and exciting markets; Fully manage a Marketing department (including budget and ROI delivery).



To qualify... You will need to be a highly experienced Marketing professional that can combine a deep understanding of traffic-to-revenue generation and ROI strategies with an in-depth knowledge of SEO, SEM and social networks. To clarify, your CV must highlight:



  • Extensive experience within a senior online marketing role with expert knowledge of social networking.

  • Proven track record within an internet-based field or retail business with a significant online presence.

  • Experience of implementing global online marketing and viral marketing strategies.

  • Excellent analytical and technical skills with a high level of creativity and innovation.

  • Ability to manage multiple time-sensitive projects and competing priorities.

  • Strong passion for social media, the internet and computer games.

  • Excellent written and verbal communication, influencing and negotiation skills.

  • Solid problem solving ability with an insightful approach to new challenges and emerging markets.




Joining a team of talented and enthusiastic people you will get to work with one of the largest independent games Studios in the World so expect a great working environment and superb benefits to match, including: Bonuses, private healthcare, gym membership and loads more.



Keywords: Head of Acquisition Marketing, Viral Marketing, Online Acquisition Marketing, Global Marketing, Head of Marketing, Social Media, Social Campaigns, Online Marketing, Head of Online Marketing, B2C, Social Networking, Senior Marketing Jobs, Marketing Jobs in Cambridge, Senior Marketing Jobs in Cambridge, Marketing Jobs in the South East, Cambridge, Cambridgeshire, CB1.



Guru are an employment business renowned for delivering careers networking to the Gaming sector. In this instance Guru are managing the selection process for this particular Head of Acquisition Marketing / Social Media Marketing campaign on the behalf of our client. We offer a transparent service to both clients and candidates which means that if you pass our initial filtering criteria (based on your CV suitability against our client’s requirements) we will email you with the client’s details and also pass your complete application to the client for consideration. By applying to this role you are granting consent for us to work in this way. One final note, your application will only be used in conjunction with this specific role.

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