Social Media Analyst

GBP 30k-30k pa
14 Feb 2011
14 Mar 2011
Darren Hirst
Job Function
Social Media, Web Analytics
Social Media Analyst Central London - £30K DH | 18674 My client is a digital marketing agency at the top of their game. Currently they are looking to take on an experienced and innovative Social Media Analyst - this is a unique role and involves getting your hands dirty whilst also developing and evolving the direction of the Social Insights team. Consumer and community insight sit at the heart of what this agency do and feel that these insights should define a brand's communications through every touch point. The role exists to lead the insights offering for this agencies Social Media Team, using a range of technologies (including social monitoring, community tracking and Social CRM tools) to deliver actionable insights that will inform brand and social strategies for the clients. It's somewhat of a hybrid role in that it involves some getting your hands dirty, whilst also developing and evolving the direction of the Social Insights team. Working in a tight knit "always on" team, this role is pivotal in creating ideas that will speak to consumers and get them speaking to each other about the client's brand. Major Responsibilities: * Constantly monitoring and analysing online consumer conversations using a listening platform to understand topics, volume and sentiment * Managing and owning a range of social technologies and tools to deliver actionable insights to the Social Media team * Delivering consumer understanding, trends and insight that will inform creative and strategic thinking * Preparation of weekly, monthly or quarterly reports (insights and results) , both for Global and Local clients * Identifying influential brand advocates for the Community Management team to build relationships with * Analysing search engine ranking positions against competition, bid price data and site traffic data to optimise team's activities * Ownership and development of the social insights approach You must come with: * Bachelor's Degree in Mathematics, Statistics, Marketing, Economics, Computer Science, Information technology or Human-Computer Interaction or related educational concentration * Minimum 3-5 years experience in marketing or business analytics setting * Minimum 2 years statistical analysis, predictive modelling or segmentation experience * Minimum 1 year SQL programming experience * Minimum 2 years experience in an online/social marketing A bit about the agency: This is a relatively new team but one full of enthusiasm, experience and drive. The work they do is fast paced, constantly evolving and integrates with a range of departments, with a variety of channels and across a range of departments within our client base. This makes for interesting work. The skills in the team are quite diverse and there are people from a range of backgrounds working in the team: there's a (wannabe) rock star, a ex-banker, a black belt in karate, a few people who have been working in digital for over 10 years and lots of interesting personalities. My client is looking for individuals who will thrive in this kind of environment. Who you need to be: This agency needs talent who engage with projects with their eyes wide open, who can hit the ground running when given a brief and can lead from the front, whatever level you are at. You need to live breath social media and where it's going, whilst being involved in evolving projects and developing the offering form this creative agencies Social team.

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