It’s an exciting time to join Boden as we strive to offer truly world class CRM. With our customers spoilt for choice, and the competition snapping at our heels, it’s vital that our direct mail campaigns are truly relevant, segmented and effective. We’re now looking for a Campaign Manager, with a focus on UK customer acquisition via Direct Mail, to join the Campaign team.
You’ll need fantastic attention to detail, astonishing accuracy and an unrivalled ability to work to really tight deadlines. You’ll be responsible for managing the execution and delivery of integrated, offline and online marketing campaigns across all of our direct mail channels.
The position sits within the offline customer recruitment team and you will report to the CRM Manager.
- Manage the execution of cold list, enquirer and CRM mailings
- Ensure timely delivery of all assets, including data and all printed material to suppliers and internal teams
- Oversee offline/online integrated campaigns, including creative briefing and ensuring creatives and timings are cohesive
- Liaise with data team to ensure data is loaded onto databases where necessary
- Day to day management of data supplier relations
- Manage proofing process for all related marketing communications
- Manage campaign set up for relevant campaigns
- Ensure customer services are thoroughly briefed on all activity
- Assisting with results reports
- Manage 3rd Party Inserts, including execution, delivery and working closely with the external agency
- General administration related to campaigns
If you think this is the job for you please apply with a covering letter telling us why and a CV to support your application.