Online Analyst

City of London
£40k - £45k pa
21 Feb 2017
21 Mar 2017
Sebastian Bell
eCommerce, Retail
Job Function
Web Analytics

A very fast growing Retailer is currently looking for an Online Analyst to create insight and recommendations across digital channels as well as other areas.

The successful person will have a passion for data with a wealth of experience in mining and interpreting online data to produce insight to be acted upon.

Key Responsibilities

  • Mining and preparation of data and building reports for digital marketing campaigns across the full performance marketing mix
  • Identifying optimisation opportunities then devising strategic direction for digital marketing campaigns
  • Monitoring and voicing trends for opportunities to drive performance of digital marketing campaigns
  • Use multiple sources of data to formulate commercial insights
  • Building data models for business planning on different campaigns
  • Develop forecasts for online metrics

  • Skills/Experience

  • Proven experience with data driven analysis methods for digital marketing and online optimisation
  • Experience using web metrics tools such as coremetrics, Adobe Analytics or similar
  • Qualified in Data Science, Analytics or similar
  • Experience working in a Ecommerce or Retail environment
  • Expert with Excel
  • Experience with SQL
  • Proficient at writing custom queries using web analytics tools
  • Knowledge of eMarketing activities such as SEO, SEM, remarketing and affiliates
  • Digital marketing channel optimisation

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