eCommerce Associate Channel Manager

£30000 - £37000 per annum
06 Mar 2017
03 Apr 2017
Joe Child
Job Function

A well-known market leader, this business continues to grow with a strong pipeline of innovative products that they sell through multiple partners. This encompasses a mix of channels with eCommerce being a key contributor, but also having the scope for immense growth in the future. The Associate Channel Manager will work closely with these partners to improve the online customer experience and in turn drive conversions.

What you’ll be doing

While eCommerce is an important factor in the B2B relationship, this is a new step for the business to improve how customers engage with their products online. As such, the role is a new one which will report into the National Account Manager to sit within eCommerce, but will be part of the wider marketing team. Working alongside two other Associate Channel Managers, the main stakeholders will be the internal sales team and your clients who showcase the products on their respective websites.

As the products are being sold on a number of websites, your role will begin with understanding the needs of the target audience, and developing a plan that will enable the brand to be the go-to on that site. Quite a complex customer journey for sure, but this will add real value across the business given the scale of turnover. Key areas of focus will be utilising analytics, influencing content layout / SEO, managing the content on Amazon, ensuring an appropriate product layout with relevant imagery and also monitoring competitor activity. Ultimately, your goal will be to boost conversion rates so these aspects should tie in nicely to optimise the customer experience. Acquisition channels will also be important including social, SEO and PPC, however you will be able to utilise the resources in the communications team to run these campaigns if required.

What experience you’ll need

The ideal candidate will have worked for a brand led eCommerce business and have a strong understanding of all the factors mentioned above. What we’re looking for here is less of a specialist in a certain area, and someone who has a broad understanding of eCommerce as a whole. Having that strategic knowledge of how an eCommerce site functions will allow you to have meaningful conversations with your brand partners, and ensure that the product lines remain a market leader and growth continues.

What you’ll get in return for your talents

Being able to join an established business in the early stages of their eCommerce journey will be an extremely valuable experience. The salary on this one is £30-37k depending on experience, with benefits including a 15% bonus (contingent on business performance), pension (3-7%), healthcare, life cover and 25 days holiday.

What’s next?

Drop Joe a note to learn more about this one.

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