Product Marketing Director

4 days left

£60k - £80k pa
05 Apr 2017
03 May 2017
Sam Petrook
Job Function
B2B Marketing

An exciting opportunity has arisen for an experienced Product Marketing Director to join a commerce software company.

Working closely with the CMO the successful candidate will cover strategic planning through to tactical delivery of messaging and collateral.

Product Marketing Director Responsibilities:

  • Develop product collateral, such as brochures, presentations, proposals, web pages, datasheets and white-papers.
  • Own the development and execution of the product marketing plan, including messaging frameworks and competitor positioning.
  • Work closely with the Chief Marketing Officer in creating go-to-market, route to market and competitive plans
  • Evangelize to customers, partners, analysts and internal audiences the product message through the full marketing mix.
  • Work with the wider marketing team on PR, messaging, digital marketing strategy and integrated demand generation campaigns.
  • Work closely with Technology on the launching of new products & services as well as the evolution of existing products & services.
  • Work closely with Sales and Alliances to define the enablement strategy to be successful in the field and to produce the required marketing assets.

Product Marketing Director Skills/Experience:

  • Experience working in a B2B software company, ideally within a start-up environment
  • Extensive experience working in a product/proposition marketing role
  • Outstanding numerical and analytical skills, with the ability to extract and use relevant data as a foundation for fact based strategy and planning
  • Integrated marketing experience across the wide range of offline and online channels
  • Strong technical skills with the ability to communicate at a technical level

Apply for Product Marketing Director

Already uploaded your CV? Sign in to apply instantly


Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB

4000 characters left

By applying for a job listed on Econsultancy Jobs you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

More jobs like this