Global Head of Search
I'm looking for a Global Head of Search for a hugely successful online retail brand. Due to constant expansion and significant investment they are looking for a Global Head of Search (PPC, SEO, International, Ecommerce, B2C)
The Global Head of Search (PPC, SEO, International, Ecommerce, B2C) will manage a team of people and be responsible for a multi million pound budget.
- Refine and deliver the paid and organic search strategy and roadmap for all markets
- Update key stakeholders with clear, concise and regular visibility on performance
- Set ambitious, yet realistic quarterly team objectives, aligned with company goals
- Effectively manage large paid search budgets against strict KPI targets
- Improve efficiency by rolling out test plan though solid AB testing methodology
- Identify new opportunities to drive incremental profit and revenue growth
- Forecast search performance and recommend monthly/yearly budgets
- Develop the Search team's capability, knowledge and sense of ownership.
- Energise, motivate and mentor the team.
- Develop new processes to increase efficient operations within the team.
- Manage the relationship and roadmap with key suppliers (e.g. Google, Bing, Marin)
- Communicate new developments, risks or opportunities to key stakeholders
- Work in close collaboration with other teams (Display, Brand, Trading, Social, Partnerships and Offline) to ensure integrated campaign execution.
- Work closely with the Product and Tech teams to ensure 'search' is front of mind within roadmap setting.
- Stay at the forefront of search best practice, media and digital technology innovation
- Proven experience of successful management of large paid search budgets, performance teams and achieving results.
- A great team leader with high passion, positive energy and enthusiasm
- Must have experience of bid management platforms (e.g. Double Click, Kenshoo or Ignition One) but ideally Marin software
- Great understanding of broader online and offline marketing mix
- Must be proficient in Google Adwords and Bing
- Full awareness of the latest Google SEO developments and SEO tools.
- Proven track record of devising and implementing an extensive A/B testing roadmap
- An excellent planner who is forward thinking
- Flexible and adaptable to a fast paced environment