Global Head of Search

Recruiter
Location
London
Salary
£65k - £70k pa
Posted
05 Apr 2017
Closes
03 May 2017
Ref
1628549
Contact
Clare Humphreys
Sector
B2C, eCommerce, Retail
Job Function
Search Marketing
Contract
Permanent

I'm looking for a Global Head of Search for a hugely successful online retail brand. Due to constant expansion and significant investment they are looking for a Global Head of Search (PPC, SEO, International, Ecommerce, B2C)

The Global Head of Search (PPC, SEO, International, Ecommerce, B2C) will manage a team of people and be responsible for a multi million pound budget.

Responsibilities:

  • Refine and deliver the paid and organic search strategy and roadmap for all markets
  • Update key stakeholders with clear, concise and regular visibility on performance
  • Set ambitious, yet realistic quarterly team objectives, aligned with company goals
  • Effectively manage large paid search budgets against strict KPI targets
  • Improve efficiency by rolling out test plan though solid AB testing methodology
  • Identify new opportunities to drive incremental profit and revenue growth
  • Forecast search performance and recommend monthly/yearly budgets
  • Develop the Search team's capability, knowledge and sense of ownership.
  • Energise, motivate and mentor the team.
  • Develop new processes to increase efficient operations within the team.
  • Manage the relationship and roadmap with key suppliers (e.g. Google, Bing, Marin)
  • Communicate new developments, risks or opportunities to key stakeholders
  • Work in close collaboration with other teams (Display, Brand, Trading, Social, Partnerships and Offline) to ensure integrated campaign execution.
  • Work closely with the Product and Tech teams to ensure 'search' is front of mind within roadmap setting.
  • Stay at the forefront of search best practice, media and digital technology innovation

Experience:

  • Proven experience of successful management of large paid search budgets, performance teams and achieving results.
  • A great team leader with high passion, positive energy and enthusiasm
  • Must have experience of bid management platforms (e.g. Double Click, Kenshoo or Ignition One) but ideally Marin software
  • Great understanding of broader online and offline marketing mix
  • Must be proficient in Google Adwords and Bing
  • Full awareness of the latest Google SEO developments and SEO tools.
  • Proven track record of devising and implementing an extensive A/B testing roadmap
  • An excellent planner who is forward thinking
  • Flexible and adaptable to a fast paced environment