Campaign Planner

Recruiter
Location
London
Salary
£30k - £35k pa
Posted
05 May 2017
Closes
02 Jun 2017
Ref
1628647
Contact
Kieran Fanner
Sector
Gambling, Gaming
Job Function
Mobile
Contract
Permanent

We are looking for a Campaign Planner to join a very well know Gaming and Betting company based in Shoreditch.

You will be working alongside the Performance Manager to plan and execute multi-channel marketing campaigns to target new or existing customer on upcoming promotions.

The right Candidate will be highly numerical and analytical, with the ability to take a data driven approach to all key business decisions. A strong understanding of the eCommerce business models would be a plus

Responsibilities:

  • Working with central Business Intelligence to analyse the impact of the campaigns and form plans to test and optimize future campaigns
  • Sharing learning's and developing strong working relationships with other Gaming P&Ls
  • Ensuring marketing is delivered against agreed tone of voice and brand guidelines
  • Studying customer research and feedback to fully understand customer motivations ensure customer plans are meeting the customer's needs by segment
  • Work alongside product teams to feed in business requirements to drive product improvements
  • Working closely with various CRM teams to drive optimal customer contact strategy
  • Becoming an industry expert through constant competitor monitoring

Occasional travel will be required but is not often. (London, Leeds, Gibraltar, Tel Aviv)

At least 2 years work experience in eCommerce, preferably the online gambling sector