DMP Operations Manager

Recruiter
Location
London
Salary
£45k - £50k pa
Posted
18 May 2017
Closes
15 Jun 2017
Ref
1628703
Contact
Matthew Berney
Job Function
Web Analytics
Contract
Permanent

An established online sports betting and gaming company are currently looking for a DMP Operations Manager to run the day-to-day operation of recently implemented Adobe Audience Manager.

The successful DMP Operations Manager will have a key input into Customer Segmentation, marketing, programmatic advertising and personalisation.

DMP Operations Manager Key Responsibilities

  • Educate and enthuse stakeholders and the wider business about how DMP usage can improve customer experience, marketing and profitability
  • Maintain a strong relationship with Adobe and stay up to date on current and future developments of Adobe Audience Manager
  • Create traits within Adobe Audience Manager to ensure relevant data collection
  • Work with Product Owners and Marketing teams to develop long-term programmatic and segmentation strategies
  • Act as a point of escalation for any DMP queries

DMP Operations Manager Essential Skills/Experience

  • Expert knowledge of a Data Management Platform (ideally Adobe Audience Manager)
  • Strong experience in an enterprise ecommerce organisation
  • Knowledge of digital analytics and customer segmentation
  • Comfortable presenting data and strategy at all levels
  • A passion for digital marketing