Global Display Media Manager

Recruiter
Location
London
Salary
£40k - £60k pa
Posted
24 May 2017
Closes
21 Jun 2017
Ref
1628729
Contact
Matthew Berney
Job Function
Online Marketing
Contract
Permanent

A leading CFD and Financial Spread Betting provider is currently looking for a Display Media Manager to join their exciting, growing Digital team.

As Global Display Media Manager, you will be responsible for planning, managing, optimising and executing RTB (Real Time Bidding) & Display, Mobile and Video Advertising campaigns globally. The role is both strategic (planning and implementing optimisation tactics) and hands-on (setting up campaigns and trafficking)

Global Display Media Manager Key Responsibilities

  • Grow the business globally through the development and refinement of performance media activities
  • Work with the Global Head of Digital to define media strategy and deliver positive ROI
  • Own and manage the global performance media budget
  • Plan, manage, optimise and execute RTB (Real Time Bidding) & Display, Mobile and Video advertising campaigns
  • Set up and manage the full digital infrastructure including ad server, DSP and DMP to execute and optimise performance media campaigns
  • Develop media, publisher and 3rd party data relationships to ensure access to premium inventory and data segments

Global Display Media Manager Essential Skills/Experience

  • Extensive Performance Media experience gained from an agency trading desk, RTB Technology Vendor or publisher
  • Solid experience using ad serving, DSP and data management platforms (particularly DoubleClick)
  • Track record of successful delivery of RTB and Performance Media Campaigns (ideally in the finance, insurance, gambling or travel industries
  • A solid understanding of the Display Technology/Agency/Publisher ecosystem
  • Substantial knowledge of the digital marketing landscape (SEO/PPC/Affiliate)
  • Experience of performance media and landing page optimisation techniques (A/B, MVT)