Senior Account Manager- Media

Location
London (Greater)
Salary
Up to £40,000
Posted
12 Jun 2017
Closes
10 Jul 2017
Sector
Agency
Contract
Permanent

Our client is a leading AdTech business part of a leading media agency looking for a Senior Account Manager to join them working across the programmatic spectrum. 

ABOUT THE ROLE

Your role will be to support the Client Services team in the account management of programmatic display, mobile, video and social campaigns for clients of their agencies and client direct.

KEY TASKS AND RESPONSIBILITIES

General Responsibilities

  • Operate as key client (internal and external) point of contact for day-to day client service:  client account management, conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties
  • Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives
  • Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platforms functionality, although in-console campaign management is not a part of this role.
  • Develop in-depth knowledge of the digital media industry and media market dynamics
  • Develop relationship with campaign engineering team
  • Consult with clients and agency planning teams regarding development and alignment of campaign parameters to sell in and develop the client's services
  • Deliver insight into delivery and performance implications of campaign constraints
  • Design media and audience strategies and tactics to maximize economic outcomes within campaign limits
  • Define campaign architecture for optimum tactical execution in DSPs
  • Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles
  • Assist in delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues
  • Liaise with clients and agency teams on campaign performance and reporting
  • Train internal and external stakeholders in programmatic
  • Management and development of one account executive as a direct report

ABOUT YOU

  • At least 5 years of experience in digital media account management with blue chip advertising clients at a leading online advertising agency, network, advertising exchange or optimization firm
  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data
  • Fundamental knowledge of ad targeting methodologies
  • Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces
  • Experience with statistics and related analysis methodologies
  • Ability to investigate, analyze & solve problems, and clearly communicate results
  • MS Office fluency, including Excel pivot tables & chart making.  Experience with MS Access, VBA/Excel Macros, SQL, SAS or other data manipulation tools a strong plus
  • Desire to work in an entrepreneurial atmosphere and be a self-starter
  • Eagerness to get hands-on to figure out how things work
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  • Ability to work collaboratively as part of a cross-functional team