PPC Executive

Better Placed
£28k - £30k pa + Excellent benefits
26 Jun 2017
24 Jul 2017
Sophie Bryce
Job Function
Online Marketing

This is a fantastic opportunity to develop your digital career in a leading global FTSE 100 company, in a role that will allow fast-track personal development and growth. We are looking for a PPC marketer, looking for that next step in their career. If this sounds like this you, we look forward to your application!

The Role

The Acquisition Marketing team are responsible for driving new customers to the consumer products. The team is made up of a mix of Marketing Channels: TV, VOD, Email, Planned and Programmatic Display, PPC, SEO and Affiliates and Partnerships.

As the PPC Executive, you will be responsible for working closely and leading the PPC Agency to optimise the PPC channel to deliver sales in line with targets. This role is pivotal to the success of the team, as the channel carries one of the largest budgets of the media mix, and insights from this channel often transfer over to all, and are used to benchmark overall pacing and success in hitting targets.

As part of the Search Team, you will work collaboratively with the SEO Manager, reporting into the Search Marketing Manager.

  • Define, document & communicate channel specific growth strategies for PPC as well as develop a continual test and learn approach, to optimise traffic to site, click-throughs, conversion rates, and aiming to maximise delivery against target
  • Work collaboratively SEO Manager to share learnings and deepen understanding of the relationship between SEO and PPC
  • Work closely with PPC agency to improve Audience and Remarketing strategies, with a clear approach to tackle the optimisation of each segment. Evolve the strategy through data and insight, and improve the granularity of message targeting and landing page experience to optimise the end to end PPC journey
  • End-to-end management of ad copy optimisation tool, including the Compliance process and ad copy approval
  • Work with Brand, Product and Compliance to ensure that our messaging is appropriate and that we are putting the customer at the heart of what they do
  • Work in close collaboration with the Optimisation and Customer Experience team to deliver an on-site optimisation roadmap to improve conversion rates of the PPC channel, with a particular focus on Mobile specific strategies
  • Close collaboration with peers across the Acquisition, CRM, Social & Price Comparison teams to ensure that communications are joined up
  • Manage channel finance processes, including forecasting and budget management
  • Actively contribute to a culture where the fair treatment of customers is at the heart of the business. Take personal responsibility to ensure that you adhere to all regulatory requirements and apply appropriate controls in the interests of the customers

Key criteria

  • Educated to degree level or equivalent, desirably in business, marketing or e-commerce related degree, Adwords, Bing Ads and DoubleClick Certified
  • Proven experience managing PPC campaigns, preferably with media agency experience and technical knowledge of paid search platforms
  • Strong attention to detail, numerical, statistical & analytical skills
  • Able to manage multiple and simultaneous priorities and projects effectively, to a strict timeline and budget
  • Exceptionally digitally savvy, and knowledgeable about the digital conversion funnel and attribution models
  • Knowledge of web analytics tools (Google Analytics) and ad-serving technologies (DCM)
  • Ability to analyse, interpret and optimise KPIs with confidence
  • Passionate about working with data and experience in successfully using it to improve targeting and performance
  • Confident and articulate communicator, both written and verbal
  • Proficient in the use of MS Office Suite including Excel, Outlook, Word and Powerpoint


  • Bonus Scheme
  • 25 days holiday with the option to trade days
  • Pension Scheme, up to 15% contribution
  • Private Medical Insurance
  • Death in Service Benefit
  • Employee Assistance Programme
  • Share Save Scheme
  • Childcare Vouchers
  • Eye-care Vouchers
  • Season ticket loans
  • Free use of products
  • Extras - Discounts & offers for leading high street retailers

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