Senior Digital Marketing Executive

Recruiter
Location
London
Salary
£32k - £36k pa + Benefits
Posted
03 Jul 2017
Closes
31 Jul 2017
Ref
SB9997
Contact
Sophie Bryce
Job Function
Online Marketing
Contract
Permanent

Senior Digital Marketing Executive
Huge well known travel brand
Central London

This is a fantastic opportunity to work for a business which is part of one of the largest global travel brands in the world.

The role of the Senior Digital Marketing Executive is to help generate revenue via the website. Digital channels include but are not exclusive to: PPC, Online Display Advertising, Affiliates and SEO. Day to day responsibility for media optimisation and reporting including working with media and creative agency.

We are looking for:

  • A strong character who can articulate themselves, able to demonstrate measurable achievements and metrics effectively
  • A good communicator who is confident in dealing with different stakeholders across the business (Internally and externally)
  • Strong ability to monitor and manage performance reporting on consideration and CRO via multichannel and able to feedback to the wider business effectively
  • Someone who can take ownership and run projects start to finish
  • Someone who is digitally savvy from agency or client side businesses.
  • Strong commercial awareness and ecommerce exp ideal

Duties are:

  • Day to day management and optimisation of all digital channels to agreed KPIs and budget
  • Work collaboratively with media agency to ensure PPC, Display, SEO and Affiliates are optimised
  • Work collaboratively with creative agency to ensure all media is optimised for media placements
  • Use reporting tools to gain insights into performance
  • Weekly reporting including recommendations and performance review
  • Weekly competitor monitoring extending out to the wider travel industry
  • Collaborate with Website and Advertising teams to support product and campaign launches
  • Review PPC copy and assets to ensure that they follow best practice and on-brand
  • Own test and learn strategy and share findings
  • Own search synergy between paid and organic activity and work with SEO agency and internal teams
  • Create an innovative recruitment programme to actively grow the Affiliates programme
  • Run the Affiliates validation process to ensure payments are made within the agreed SLA
  • Work with brand as and when required to support activity
  • Work with other departments to deploy and support digital projects

Experience:

  • +2 years' experience in ecommerce and driving revenue via paid media
  • +2 years working in a competitive and highly pressured B2C environment ideally within travel
  • Hands on experience of increasing ecommerce revenue
  • Highly commercial and performance driven High level of confidence using GA
  • Website analytics and media reporting tools such as Double Click
  • Strong organisational skills and ability to brief agencies and departments outside of Marketing
  • Presentation skills and the ability to communicate effectively with colleagues
  • Working with many different stake holders

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