Digital Marketing Director

Recruiter
Location
North London
Salary
£70k - £100k pa
Posted
05 Jul 2017
Closes
02 Aug 2017
Ref
1628917
Contact
Matthew Berney
Job Function
Online Marketing
Contract
Permanent

One of Europe's largest independent holiday resort operators is currently looking for a Head of Digital Marketing to lead the digital team on all online campaign management and to undertake reputation management processes.

Head of Digital Marketing Key Responsibilities

  • SEO Management - optimisation of all company websites and social media channels for SEO as well as usability
  • Analytics Management - Analyse and optimise all digital marketing activities
  • PPC Strategy and management across all divisions of the company
  • Management of the overall Social Media Strategy working with PR & Creative Services Departments
  • Content management, including management of internal copywriters and external 3rd party resources
  • Email management for sales and marketing, working closely with the Member Services Division where required
  • Digital/External agency management
  • Line management responsibility for a Web Manager

Head of Digital Essential Skills/Experience

  • Experience leading a team, with a hands-on approach
  • Proven success and accountability across all areas of digital marketing from strategy development, monetisation and execution to measurement and reporting
  • A full understanding of SEO and SEM best practises
  • A passion for all things social, including the ability to implement the latest social trends
  • Strong analytical skills and data-driven thinking