Senior Digital Marketing Manager

Recruiter
Location
City of London
Salary
£50k - £55k pa
Posted
11 Jul 2017
Closes
08 Aug 2017
Ref
1628948
Contact
Clare Humphreys
Job Function
Online Marketing
Contract
Permanent

A rapidly growing FinTech brand is looking for a Senior Digital Marketing Manager to take ownership of all digital acquisition campaigns.

This is a crucial role, as you will devise and implement acquisition campaigns with innovative ideas to improve customer acquisition and customer experience.

Responsibilites

  • Work with the analytics team to develop, manage and optimize day-to-day tactical SEO, pay per click (PPC) search (including marketing keywords, ads, landing pages, etc.) and social media campaigns to drive optimal revenue across the product portfolio
  • Own ongoing optimization of all sales landing pages based on an ongoing testing programme
  • Create landing pages and optimising the website, as well as App Store optimisation
  • Measure and report performance of all digital marketing campaigns, and assess against agreed goals
  • Identify content gaps and produce new content using an Umbraco CMS, with recommendations for implementation based on driving maximum traffic and engagement
  • Look at Google Analytics and internal lead conversation data for insights
  • Working with relevant teams on Continuous improvements in Campaign Reporting and Optimization
  • Deliver comprehensive plan to drive positive reviews for products / services and a social media customer plan to drive positive engagement

Experience

  • Experience within digital marketing focusing on driving acquistion
  • Hands-on experience across multiple marketing channels including PPC, SEO, Affiliates, Display, Paid Social and Email to drive lead generation and lead conversion for new customer acquisition
  • Data-oriented and know your way around Excel and Google Analytics
  • Have experience of building content & A/B testing
  • Are open, collaborative and inclusive communicator, a logical, problem-solver
  • Possess excellent attention to detail, you strive for excellence across our marketing materials and are adaptable to changing pace and priorities
  • Are accomplished as a team player, facilitating success across the department and wider business
  • Can lead, motivate and manage marketing exec(s)