Digital Marketing Manager - Acquisition!
Want to be part of a fast moving, entrepreneurial culture which will challenge you? I'm looking for a Digital Marketing Manager to drive acquisition for a Fintech brand. This is possibly THE most exciting area of Digital Marketing and a fantastic opportunity to make an impact!
- You will be an expert at: Paid Search, SEO, Paid Social, Social, Display, Affiliate, aggregators, Email and SMS
- You'll plan and implement digital marketing which is fully integrated with all channels.
- Implement a highly targeted digital marketing which will help you achieve challenging cost-per-acquisition targets.
- You will be challenged with identifying and implementing new cost-effective digital channels.
- You will effectively manage on-going agency relationships and be equipped to run an agency selection, completing full tender processes.
- Work with the Marketing Analyst to setup analytics software, Adobe Analytics and Google Analytics
- You will have an unrelenting focus on net-conversion-rates and your initiatives will significantly increase conversion
- Master of Microsoft Office, particularly Excel and Powerpoint
- Avid user of analytics software, namely Adobe and Google
- Understanding of bid management and bid optimisation software
- Experience with test and learn tools and disciplines, Visual Website Optimiser (Wingify) or Adobe target
- Adept at using content management systems, specifically Umbraco
- Expert at producing engaging content
- Good communication skills, ambitious and hardworking