Email Marketing Executive

Recruiter
Location
London
Salary
£100 - £130 pa
Posted
20 Sep 2017
Closes
18 Oct 2017
Ref
1629266
Contact
Rebecca Whips
Job Function
Email Marketing

An exciting opportunity has arisen for an Email Marketing Executive to join a London based Financial Services Membership Body.

The Email Marketing Executive will have demonstrable experience of operational delivery and tactical ownership of end-to-end email campaign management. You will also help shape how the company manage email marketing in the future.

Responsibilities:

  • Schedule, build, quality assure and dispatch emails and newsletters
  • Build, import and segment data for emails and newsletters
  • Source, write and utilise existing content for campaigns
  • Ensure correct campaign tagging within all campaigns
  • Ensure testing and optimisation of all email and newsletter sends
  • Monitor and optimise content against key metrics including CTR, open rates and deliverability
  • Creation, maintenance and continual improvement of automated email campaigns
  • Maintain brand and channel standards with stellar attention to detail
  • Track email best practices, monitor industry trends, and make recommendations

Required Skills/Experience:

  • Solid working knowledge of email systems
  • Strong analytical and quantitative skills
  • Platforms: ClickDimensions, Access
  • Confident user of HTML and CSS
  • Practical working knowledge of automation, journey building, triggers, sequencing and a/b testing
  • Good knowledge of data and databases
  • Strong creative skills, ideally InDesign, Illustrator or Photoshop experience
  • Ability to troubleshoot and problem solve
  • Keen attention to detail and excellent proofreading skills
  • Multi-tasker, with a positive attitude to getting the job done
  • Good stakeholder management and an effective communicator