Head of Digital Marketing

Recruiter
Location
London
Salary
£70k - £90k pa
Posted
02 Oct 2017
Closes
30 Oct 2017
Ref
1629307
Contact
Matthew Berney
Sector
Entertainment
Job Function
Online Marketing
Contract
Permanent

One of our leading clients in the Music industry is currently looking for a Head of Digital Marketing to execute a rapid growth marketing strategy to aid the company in their ambition of being a next-generation music company.

Reporting in to the CMO, the successful Head of Digital Marketing will be a critical member of the Marketing team working cross-functionally with sales, engineering, analytics, design, product management and operations to design and execute growth strategies.

Head of Digital Marketing Key Responsibilities

  • Develop and articulate a customer activation and retention strategy that inspires high-value customers
  • Nurture and grow the ecommerce platform with a customer acquisition strategy that targets an emerging and fast-growing segment of professional and digital creators who promote and monetise their content across digital platforms
  • Develop a clear value proposition and data-informed growth strategy with the service and product teams that launches them out to the customer base in a highly personalised way
  • Develop a content marketing plan to support the goals and needs of a hungry and growing sales organisation

Head of Digital Marketing Essential Skills/Experience

  • Proven and demonstrable history in sophisticated, multi-channel marketing distribution of B2B or B2C companies in the Entertainment/Media space
  • A strong reputation for high performance in owning, building and developing successful digital/customer acquisition, retention and monetisation strategies and leading successful customer growth plans and revenue generating initiatives
  • Proven ability to develop, communicate and execute digital strategy (acquisition, retention & conversion)
  • CRM - A demonstrable track record of understanding and managing CRM, marketing dynamics

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