Digital Search Lead

Recruiter
EMR
Location
London
Salary
£45k - £50k pa
Posted
22 Jan 2018
Closes
19 Feb 2018
Ref
1629732
Contact
Sam Petrook
Sector
Charity
Job Function
Search Marketing
Contract
Permanent

An exciting opportunity has arisen for an experienced search specialist to join a large national charity

The successful candidate will take a strategic view on the digital search profile across paid and organic to maximise the brand and campaigns.

Digital Search Lead Responsibilities:

  • Deliver a new integrated digital search strategy that considers PPC and SEO holistically and the interdependencies between them.
  • Manage all PPC activity across the charity ensuring delivery of a strong ROI maximising effectiveness across all campaigns and activities, working with stakeholder teams and the digital search partner on planning, delivery and evaluation.
  • Work with the digital content team, digital content owners and social media teams to define and implement an integrated approach to content SEO
  • Set best practise and deliver guidance, including identifying any training needs and how to fulfil these
  • Use insight to drive search enhancements, taking an audience-centred approach to build the best customer experiences.

Digital Search Lead Experience/Skills Required:

  • Specialist skills in planning, managing and evaluating PPC activity
  • Understanding of technical and content SEO
  • Proven experience of using analytics platforms
  • Good numerical and data analysis skills
  • Great understanding of digital search trends, industry standards and best practise
  • Expert understanding of the digital media planning and buying process
  • Experience of using Adwords.
  • Expert understanding of the digital media planning and buying process and budget management experience

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