Marketing Strategy Manager
- Recruiter
- EMR
- Location
- London
- Salary
- £65k - £75k pa + Bonus + Benefits
- Posted
- 08 Mar 2018
- Closes
- 05 Apr 2018
- Ref
- 1629353
- Contact
- Ronak Patel
- Sector
- Financial Services
- Job Function
- Strategy and Planning
- Contract
- Permanent

Responsibilities:
- Work in close collaboration with commercial & functional colleagues to assist in the development of both short and mid-term marketing strategy to support commercial and customer aspirations, including the delivery of the annual marketing and integrated communications plan for the UK business
- Support the creation of appropriate frameworks for marketing initiatives to act as guidelines for customer, proposition and market development
- Partner closely with Insights and Analytical teams to ensure robust interpretation and actionable plans are formed around relevant data/insights analysis to assist in the marketing strategy creation
- Regularly review customer metrics and propose recommendations for action in relation to key indicators from the insight
- Ensure the development of a robust customer fact base with a clear focus on market intelligence, consumer trends, customer behaviours, regulatory environment etc. Ensure the use of this in relation to planning forums
- Work closely with commercial and functional colleagues on the development and review of the UK business, ensuring innovation roadmap is aligned to the key business priorities and commercial realities
- Regularly review the marketing strategy and operational plans in terms of progress of implementation and prepare appropriate reporting
Requirements:
- Experience of building a B2C marketing strategy through the use of data and insights
- Ideally B2C financial services experience or experience in a regulated environment eg tel cos
- Clientside or agency
- Degree Qualified
- Good stakeholder management skills
- Relevant experience in social /digital marketing and communications
- Very strong customer focus and good attention to detail