Marketing Strategy Manager

Responsibilities:

• Work in close collaboration with commercial & functional colleagues to assist in the development of both short and mid-term marketing strategy to support commercial and customer aspirations, including the delivery of the annual marketing and integrated communications plan for the UK business
• Support the creation of appropriate frameworks for marketing initiatives to act as guidelines for customer, proposition and market development
• Partner closely with Insights and Analytical teams to ensure robust interpretation and actionable plans are formed around relevant data/insights analysis to assist in the marketing strategy creation
• Regularly review customer metrics and propose recommendations for action in relation to key indicators from the insight
• Ensure the development of a robust customer fact base with a clear focus on market intelligence, consumer trends, customer behaviours, regulatory environment etc. Ensure the use of this in relation to planning forums
• Work closely with commercial and functional colleagues on the development and review of the UK business, ensuring innovation roadmap is aligned to the key business priorities and commercial realities
• Regularly review the marketing strategy and operational plans in terms of progress of implementation and prepare appropriate reporting

Requirements:

• Experience of building a B2C marketing strategy through the use of data and insights
• Ideally B2C financial services experience or experience in a regulated environment eg tel cos
• Clientside or agency
• Degree Qualified
• Good stakeholder management skills
• Relevant experience in social /digital marketing and communications
• Very strong customer focus and good attention to detail