My client are one the world's most prestigious luxury online shopping destinations and are looking for an experienced PPC Manager to drive incremental growth across the channel.
The PPC Manager will focus on driving growth for Paid Search and Shopping activity through the acquisition of high quality customers whilst also working with the Search Marketing Manager on developing commercial plans for both online and offline activity
- Assist with developing and delivering the Paid Search and Shopping activity across multiple search engines.
- Use trade and channel performance data to improve in-efficiencies and relevancy
- Work with the agency to build campaigns that meet regional targets and business priorities
- Identify new trading opportunities by reviewing Google Trends, Search Volumes and SEO ranking data
- Work closely with the SEO Manager to help improve SEM performance
- Champion the online customer experience, identifying, scoping and implementing improvements
- Assist with regular and comprehensive reporting
- Previous experience in Paid search within a retail/ecommerce environment
- Ideally you'll have experience trading across international markets
- Proven track record in driving successful paid search and shopping campaigns
- Proven analytical ability, along with strong practical knowledge of Omniture, Google Analytics. Google shopping will be a bonus
- Excellent communication and interpersonal skills with an innate attention to detail