Paid Media Account Manager

2 days left

Recruiter
Roast
Location
United Kingdom
Salary
Competitive
Posted
30 May 2018
Closes
27 Jun 2018
Sector
Media, Other
Job Function
Account Handling
Contract
Permanent

Reports to: Head of PPC

The Paid Media Account Manager is an established and proven expert in PPC but with strong capabilities in at least one other Paid Media channel (Display, Paid Social, Mobile/App Promotion, Native). This role requires an understanding of the way in which channels interact and complement one another, as well as the technical capabilities to execute high-performance paid campaigns.

Reporting to the Head of PPC within the department, the Account Manager directly contributes to the overall direction, development and scope of the ROAST offering.

Responsibilities

Campaign Strategy & Management

  • To work closely with clients to ensure a full understanding of their business, digital needs and priorities
  • To work closely with the Head of Paid Media and Head of PPC to ensure all accounts have a performance strategy
  • To work closely with Client Services, the Head of Paid Media and Head of PPC to ensure all accounts have a commercial strategy
  • To work closely with suppliers to ensure that the team are constantly at the forefront of industry developments and, when suitable, we are trialing these new tactics for our clients
  • Ensure all activity meets or exceeds the client’s performance expectations
  • To manage budgets in line with strategy and ensure that monthly spend is on target

Delivery & Line Management

  • Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time
  • Training and development of junior team members to ensure that they are performing at the standard expected by ROAST and our clients
  • Quality control of work conducted by junior members of the team

Departmental Development
To work with the Head of Paid Media across a range of tasks to further the scale, capabilities and quality of the ROAST offering, including:

  • Recruitment
  • Training plans
  • New business (both preparation and attendance)
  • Media supplier relationships
  • Technology and automation

Skills

  • Strong understanding of wider digital channels and environment
  • Ability to work and succeed in a fast-paced environment
  • Ability to independently research news stories, industry developments or opportunities and relay these to the wider business
  • Highly organised with an acute attention to detail
  • Exceptional level of English, both written and spoken
  • Strong numerical and analytical capabilities, including use and creation of Excel formulae and macros
  • Capabilities with AdWords scripts or Java beneficial
  • Additional language capabilities beneficial

Experience

  • At least 2.5 years of working in PPC delivery (if in a mixed channel role, at least 70% of time on PPC)
  • Proven track record of delivering projects and results for clients with monthly budgets of £50,000+
  • Proven track record of achieving ecommerce targets (sales and revenue volume, CPA, ROI, ROAS)
  • Proven track record of developing junior team members
  • Proven track record with leading 3rd party bid management tools
  • Proven track record with leading onsite analytics packages
  • Proven track record of bringing efficiency to client activity in terms of both performance and resource levels
  • Experience of working in travel beneficial
  • Experience of executing campaigns within other Paid Media channels beneficial (training will be provided if not as eventually the role will encompass this responsibility)